TAC And RTSSV Give Voice To Road Trauma Victims In ‘Left Unfinished’ Campaign Via TABOO

TAC And RTSSV Give Voice To Road Trauma Victims In ‘Left Unfinished’ Campaign Via TABOO
B&T Magazine
Edited by B&T Magazine
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TAC and Road Trauma Support Services Victoria (RTSSV) have launched an interactive exhibition called “Left Unfinished”, to deliver a powerful road safety message by showcasing everyday items belonging to Victorians whose lives were suddenly lost or forever changed on our roads.

The exhibition is part of RTSSV’s ‘Shine a Light on Road Safety Week’ and will run from 15th November to 22nd November at the Melbourne Museum Plaza, and will then be on display within the TAC’s Road to Zero complex inside the Melbourne Museum until January 2021. The physical exhibit will feature seven items that each represent a story that was abruptly cut short or ‘left unfinished’ due to road tragedy and will serve as a tribute to the individuals, their families and loved ones, as well as a jarring reminder of our vulnerability on Victorian roads.

An integral part of the exhibition includes an immersive, cutting-edge AR experience that brings to life the profound stories behind the items. Created in collaboration with immersive technology creative agency, Unbnd, the AR experience will allow all Victorians to remotely navigate the objects, view video content and photo galleries for each story. The experience can be viewed here: leftunfinished.com.au

Says TAC’s Head of Marketing and Communications, Jo Whyte “When road trauma occurs it’s never expected – it’s sudden, shocking and often final. We’re often only able to fully comprehend the reality of it in the mundane parts of life that were abruptly left unfinished. We think this is a timely and powerful reminder for all road users to never take their lives for granted on our roads”.

Bernadette Nugent, CEO of RTSSV says, “RTSSV is honoured to be a part of this powerful and thought-provoking campaign, and we thank the brave storytellers for sharing their experience with road trauma. We hope that these stories prompt the community to stop and think about their driving behaviour so we can prevent more people from having hopes and dreams left unfinished”.

Says TABOO’s ECD Nick Jamieson, “As much I dislike the word “journey”, there’s not many other words fitting enough to describe this project. It’s been a privilege and an honour working with the RTSSV and TAC to share these seven stories through such a powerful and immersive campaign designed to make all Victorians truly think about the decisions they make when they get behind the wheel”.

The physical exhibition will be supported by a strategic print, social and digital campaign to help amplify this important message.

Check out the stories below:

Left Unfinished – AR Fly Through: https://vimeo.com/479715701

Left Unfinished – Shani’s Story: https://vimeo.com/479694108
Left Unfinished – Gareth’s Story: https://vimeo.com/479695268
Left Unfinished – Kate’s Story: https://vimeo.com/479689540
Left Unfinished – Claire’s Story: https://vimeo.com/479694767

Credits:

Client: Transport Accident Commission

Candice McDonald, Partnership Manager, Marketing and Communications

Kath Regan, Partnership Coordinator, Marketing and Communications

Nicolas McGay, Manager, Media and Corporate Communications

Alex White, Media and Communications Advisor, Marketing and Communications

Bonnie Szymczak, Manager, Digital and Internal Communications

Mary Collins, Digital Communications Advisor

Bruce Honey, Project Manager, Online

Client: Road Trauma Support Services Victoria

Bernadette Nugent, CEO

Bronwyn Saville, Marketing and Communications Coordinator

Fiona Elliott, Community Engagement and Partnerships Coordinator

Creative Agency: TABOO

Nick Jamieson, ECD

Max Kennedy, Senior Creative

Dane Falkström, Creative

Tim Shelley, UI Designer

Matilda Hobba, General Manager

James Mackinnon, Strategy Director / Partner

Tatum Ambler, Senior Strategist

Group Account Director, Kate Prowse

Suzi Williamson, Account Director

Gill McPhee, Account Director

Lily Anderson, Account Manager

Sim Greentree, Senior Producer

Hannah Cleary, Producer

Web AR: Unbnd

David Loughnan, Project Lead

Dominique Cama, Interactive Producer

Erik Bernacchi, UX & 3D Lead

Ben Carr, 8th Wall & WebXR Integration

Jimmie Friberg, Front-end Lead

Josh Parisi, Creative

StaplesVR, Photogrammetry

Production Company: Positive Ape

Michael Lutman, Director

Jason Byrne, Producer

Jack Davies, Production Manager

Matt Jenkins, DOP

Richard Hamer, Offline Editor

Martin Greer, Grade

Thanassi Panagiotaras, Online Editor

Gusto Studio, Sound

 

 

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