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Reading: Taboola Reveals Australia’s Most-Read News Stories Of 2022
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B&T > Media > Taboola Reveals Australia’s Most-Read News Stories Of 2022
Media

Taboola Reveals Australia’s Most-Read News Stories Of 2022

Sofia Geraghty
Published on: 9th January 2023 at 9:49 AM
Sofia Geraghty
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Britain's Prince Harry and Meghan, Duchess of Sussex, appear on the cover of Time magazine's 100 most influential people in the world edition in this handout photo released to Reuters on September 15, 2021. Pari Dukovic for TIME/Handout via REUTERS
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‘Harry, Meghan and Kate’ was the most-read entertainment topic of 2022, whilst stories on ‘Lotto & Powerball & WA’ won the most general news views. 

Taboola, a global leader in powering recommendations for the open web, has unveiled the most-read articles of 2022.

In Entertainment, articles on ‘Megan, Harry & Kate’ gained the most attention with 681,007,350 views. This was followed by ‘Death & Anne Heche’ with 537,018,250 views and ‘Kim Kardashian’ with 373,438,300 views. 

Meanwhile, in general news, Australian readers shifted their attention from Covid to lotto wins, with stories on ‘Lotto & Powerball & WA’ gaining the top spot. 

In December last year, B&T sat down with Taboola’s founder and CEO Adam Singolda to speak about the ad company’s 30-year partnership with Yahoo.

Entertainment

Whilst Australians paid attention to international entertainment,  two Australian TV shows, The Block and Home and Away, garnered reader attention this year. 

The Block shared its spot with Scott Cam, who publicly criticised a couple of local influencers for leaving the show early.

Top Entertainment Topics Number of Pageviews on Taboola’s Network
Meghan & Harry & Kate 681,007,350
Death & Anne Heche 537,018,250
Kim Kardashian 373,438,300
Woman 337,537,850
Block & Scott Cam 331,092,600
Gun 249,232,900
House of Dragon 161,918,950
Home & Away 126,120,000
AFL & Channel 115,632,550
Marvel & Thor 76,995,550

 

General News

It’s nice to see happy news dominate the headlines once in a while, and that was the
case in Australia this year, where readers focused most on their compatriots who won
lottery jackpots.

Not to be excluded, the less cheerful topic of Covid also made the chart, particularly in relation to the state of Victoria, where Daniel Andrews, controversial for his handling of the virus, was re-elected Premier.

Top General News Topics Number of Pageviews on Taboola’s Network
Lotto & Powerball & WA 165,248,300
Covid & Victoria 42,005,250
Auckland 37,445,200

 

 

 

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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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