‘Harry, Meghan and Kate’ was the most-read entertainment topic of 2022, whilst stories on ‘Lotto & Powerball & WA’ won the most general news views.
Taboola, a global leader in powering recommendations for the open web, has unveiled the most-read articles of 2022.
In Entertainment, articles on ‘Megan, Harry & Kate’ gained the most attention with 681,007,350 views. This was followed by ‘Death & Anne Heche’ with 537,018,250 views and ‘Kim Kardashian’ with 373,438,300 views.
Meanwhile, in general news, Australian readers shifted their attention from Covid to lotto wins, with stories on ‘Lotto & Powerball & WA’ gaining the top spot.
Entertainment
Whilst Australians paid attention to international entertainment, two Australian TV shows, The Block and Home and Away, garnered reader attention this year.
The Block shared its spot with Scott Cam, who publicly criticised a couple of local influencers for leaving the show early.
| Top Entertainment Topics | Number of Pageviews on Taboola’s Network |
| Meghan & Harry & Kate | 681,007,350 |
| Death & Anne Heche | 537,018,250 |
| Kim Kardashian | 373,438,300 |
| Woman | 337,537,850 |
| Block & Scott Cam | 331,092,600 |
| Gun | 249,232,900 |
| House of Dragon | 161,918,950 |
| Home & Away | 126,120,000 |
| AFL & Channel | 115,632,550 |
| Marvel & Thor | 76,995,550 |
General News
It’s nice to see happy news dominate the headlines once in a while, and that was the
case in Australia this year, where readers focused most on their compatriots who won
lottery jackpots.
Not to be excluded, the less cheerful topic of Covid also made the chart, particularly in relation to the state of Victoria, where Daniel Andrews, controversial for his handling of the virus, was re-elected Premier.
| Top General News Topics | Number of Pageviews on Taboola’s Network |
| Lotto & Powerball & WA | 165,248,300 |
| Covid & Victoria | 42,005,250 |
| Auckland | 37,445,200 |
