Taboola Reveals Australia’s Most-Read News Stories Of 2022

Britain's Prince Harry and Meghan, Duchess of Sussex, appear on the cover of Time magazine's 100 most influential people in the world edition in this handout photo released to Reuters on September 15, 2021. Pari Dukovic for TIME/Handout via REUTERS

‘Harry, Meghan and Kate’ was the most-read entertainment topic of 2022, whilst stories on ‘Lotto & Powerball & WA’ won the most general news views. 

Taboola, a global leader in powering recommendations for the open web, has unveiled the most-read articles of 2022.

In Entertainment, articles on ‘Megan, Harry & Kate’ gained the most attention with 681,007,350 views. This was followed by ‘Death & Anne Heche’ with 537,018,250 views and ‘Kim Kardashian’ with 373,438,300 views. 

Meanwhile, in general news, Australian readers shifted their attention from Covid to lotto wins, with stories on ‘Lotto & Powerball & WA’ gaining the top spot. 

In December last year, B&T sat down with Taboola’s founder and CEO Adam Singolda to speak about the ad company’s 30-year partnership with Yahoo.

Entertainment

Whilst Australians paid attention to international entertainment,  two Australian TV shows, The Block and Home and Away, garnered reader attention this year. 

The Block shared its spot with Scott Cam, who publicly criticised a couple of local influencers for leaving the show early.

Top Entertainment TopicsNumber of Pageviews on Taboola’s Network
Meghan & Harry & Kate681,007,350
Death & Anne Heche537,018,250
Kim Kardashian373,438,300
Woman337,537,850
Block & Scott Cam331,092,600
Gun249,232,900
House of Dragon161,918,950
Home & Away126,120,000
AFL & Channel115,632,550
Marvel & Thor76,995,550

 

General News

It’s nice to see happy news dominate the headlines once in a while, and that was the
case in Australia this year, where readers focused most on their compatriots who won
lottery jackpots.

Not to be excluded, the less cheerful topic of Covid also made the chart, particularly in relation to the state of Victoria, where Daniel Andrews, controversial for his handling of the virus, was re-elected Premier.

Top General News TopicsNumber of Pageviews on Taboola’s Network
Lotto & Powerball & WA165,248,300
Covid & Victoria42,005,250
Auckland37,445,200

 

 

 




Please login with linkedin to comment

Latest News

Outback Steakhouse Launches Bone-Chilling Christmas Ad
  • Campaigns

Outback Steakhouse Launches Bone-Chilling Christmas Ad

Outback Steakhouse — the Aussie-themed American eatery with a handful of Antipodean outposts — has launched a truly terrifying Christmas ad. Starring “Koala on the Walla” riffing on the “Elf on the shelf” meme, the near 90-second spot features a slightly overly shrill children’s choir and a voiceover from the Koala in an almost passable […]

TikTok Launches “Year On TikTok 2023” End Of Year Wrap
  • Media

TikTok Launches “Year On TikTok 2023” End Of Year Wrap

2023 was the year we learned a new life hack (or two!), laughed out loud, and couldn’t stop thinking about the Roman Empire. Our global community of over 1 billion people, including 8.5 million Australians and 350,000 Australian businesses, continues to come together to connect on TikTok, positively influencing culture and impacting lives. From foolproof […]

Innocean & Australian Marine Conservation Society Partner With Australian Artists To Launch “Fantastical Sharks & Rays” Exhibition
  • Campaigns

Innocean & Australian Marine Conservation Society Partner With Australian Artists To Launch “Fantastical Sharks & Rays” Exhibition

Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024
  • Marketing

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024

Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness
  • Campaigns

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]