Leading global discovery platform Taboola has announced a strategic partnership with Bidswitch, a global programmatic trading infrastructure.
The partnership will provide Bidswitch’s platform partners access to Taboola’s inventory across premium publisher websites.
Taboola, spearheaded by Adam Singolda (feature image), is an innovative platform that analyses hundreds of real-time signals to match users with content they are most likely to be interested in consuming next.
The partnership with Bidswitch builds on Taboola’s expanded programmatic efforts.
Earlier this year, the Taboola announced partnerships with Wider Planet and Knorex, leading demand-side platforms in Asia-Pacific.
Under the new partnership, demand-side platforms connected to Bidswitch, a subsidiary of programmatic provider IPONWEB, will be able to purchase native and in-feed video placements programmatically in real time, giving them access to Taboola’s global audience of 1.4 billion users.
Bidswitch general manager Barry Adams said of the partnership: “Today’s digital media ecosystem is crowded with thousands of players, from DSPs to SSPs, and direct integrations often require significant resources and time.
“Partnering with Taboola will give our connected DSPs immediate access to native display and in-feed video placements on premium publisher inventory around the world, and we couldn’t be more excited to push for innovation within programmatic together”.
Taboola CEO and founder said: “We understand how vital programmatic is to digital advertising today and are committed to expanding our resources to meet the ever-growing needs of our clients.
“The partnership with Bidswitch will allow us to continue our programmatic offering and remain competitive as we look to establish relationships with leading global advertisers”.