Sydney’s Newest Zoo Appoints Agency Roster

Sydney’s Newest Zoo Appoints Agency Roster
SHARE
THIS



Australia’s newest zoo, Sydney Zoo, is set to open early next year in the heart of Western Sydney and has appointed Red Agency as lead agency for its pre-launch, opening and ongoing PR program. Red Agency joins Magnum & Co and Loyal Creative Agency as part of a marketing communications agency roster.

The world-class facility has been purposely designed to attract visitors from Western Sydney, plus other parts of Australia and international markets as part of a burgeoning cluster of attractions in the area, and will embrace technology and innovation to provide global best- practice animal welfare, customer engagement and education.

On show will be a wide range of animals including lions, tigers, chimpanzees, rhinos, hyenas, giraffes, reptiles and even bull sharks in a safari-like setting that breaks down the barriers and provides a more immersive experience than traditional zoos. Additionally, it will bring 200 jobs to the area.

Red Agency’s remit will be overall communication strategy including brand awareness, influencer engagement, content development, issues management and media relations activity.

Loyal Creative Agency will lead brand development and website development whilst Magnum & Co has been appointed to develop and produce video content marketing including paid media assets. The selection comes after a comprehensive competitive pitch process.

Sydney Zoo head of marketing, Chris Rivett said: “Sydney Zoo is set to be one of Australia’s top tourism destinations and family attractions and we look forward to working with our passionate partners to tell this rich story and generate national interest ahead of our launch early next year,” he said.

Please login with linkedin to comment

Loyal Creative Agency magnum & co Red Agency

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo