Gather Online has announced former Dimension Data chief executive, Brett Dawson, will be joining its board of Directors as Chairman, accompanying his investment of $1 million to support the company’s planned international expansion.
Based in Sydney, Gather Online has developed a unique online communication service that allows users to achieve real engagement with communities of like-minded people.
Dubbed ‘Snapchat for groups’ the service offers time-limited access to discussions on a wide variety of topics from careers and business to travel and health.
“Gather Online enables people to shift from passively consuming content, as is often the case with existing social networks, to connecting with like-minded individuals and having meaningful conversations,” said Founder and Chief Executive, David Price.
“It fills a real gap for engagement in the current social media landscape, in that you only connect to content you are interested in.”
Price said the investment made by Dawson would support the company’s ambitious expansion plans.
Gather Online already has more than 40,000 daily active users with the most avid users having daily sessions exceeding 20 minutes.
While operations are based out of Australia and South Africa , the company plans to achieve consistent growth through targeting the large number of social media users in Europe, the United States and Asia, where it has already got a foothold.
The company has unexpectedly gone viral in locations it has not specifically targeted, but says it will focus a significant amount of its intentions on dominating markets that are neglected by other players in the market.
“We believe there is a significant opportunity for a platform that encourages people to become more engaged with each other. On the other major platforms, a post only gets engagement from about 1 per cent of people- so 99 per cent are passively consuming.
“Gather Online overcomes this by facilitating more fruitful communication which has a beginning and an end, like we have in real life.”
Price said the $1 million investment by Dawson was part of a successful third seed funding round which has been expanded due to oversubscription. A further $200k out of $1.4M is now available for investment.
“Funds will be used to improve the platform and to scale it to the levels that would interest Series A Venture Capital funds later this year.”
Gather Online has established a range of strategic business relationships to support its growth and increase awareness of the platform.
This includes partnerships with some leading tertiary education institutions, media organisations, not for profits and charities as well as corporates, in the US, Australia, South Africa and the UK.
“Other partnerships will be established as part of a concerted B2B outreach as the company expands its international reach,” said Price.
“Our platform allows organisations to leverage their supporters to reach and engage with new customers and supporters so partnerships are a natural win-win.”
As it grows, Gather Online will continue to tap into user demand for more targeted conversations on topics that have particular interest to them.
Users join communities around a particular interest, and then only opt into those topics with which they want to be involved.
Users can start a new topic on any subject and discussions can be designated as either public or private. Each conversation has a set time limit which encourages timely discussion and keeps things fresh.
“We believe Gather Online will continue to attract new users and grow to become an important part of the evolving social media and communication space,” said Price.
In this guest post, Wavemaker’s national strategy partner, James Boardman (pictured below), talks addressable priming and why it’ll be the end of average and the peak of creativity in media planning… For my entire career media plans have contained a large amount of average. I’m not talking about the quality of my planning skills (although […]
Apple’s new approach to digital advertising is set to go ahead in a matter of weeks, with advertisers warned to think about user privacy first. Previously, companies that sell mobile ads have relied on Apple’s IDFA (“identifier for advertisers”) as a way to identify specific users and offer targeted ads. But with Apple continuing to […]
As programmatic digital out of home (pDOOH) continues to help advertisers enhance their existing campaigns, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of the pDOOH campaign. The […]
For years now, Apple users have located misplaced iPhones and other Apple devices via the Find My app. In case you haven’t used it before, Find My tracks the locations of iPhones, iPads, laptops and even AirPods, meaning the whereabouts of each device will come up on a map if it’s ever lost. The app […]
Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]
Facebook Australia is celebrating Ramadan with a range of initiatives including Lives, Reels, IGTV and more. To launch the initiative, Facebook has partnered with a number of Muslim creators and organisations, who will be sharing their perspectives of the holy month on both Facebook and Instagram. Facebook says the 30 days of content is part […]
Netflix’s real-time streaming service, launched in France, provides an unexpected alternative to television as the platform also announced a new deal with Sony. The program, called ‘Direct’, is a real-time service with a stream that covers five days, to prevent repeat programming. It was announced in November 2020 originally and rolled out fully in December […]
The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]