The masterclasses — or maestroclasses, if you will — have been revealed for the upcoming Sydney Copy School.
Designed to teach students in one week “what the keen might hope to glean in ten years on the job”.
Attendees will hear from ten top tutors, who will be there in person pro bono because they — like the students — love advertising.
Copy School is next week in Sydney. The week after in Melbourne.
Classes — strictly limited due to venues — are for copywriters fledgling, flying, or seasoned. And last year there was an account director, a CEO and an art director.
Book now at copyschool.org.
| Tutor | Job Title | Company | Class Title |
| Andy Flemming | Aka Wordy McWord Spurt, Creative Lead | 72andSunny | What Makes a Great Copywriter? |
| Georgie Waters | Senior Copywriter | M&C Saatchi | The Basics |
| Dee Madigan | Owner & Executive Creative Director | Campaign Edge | Resilience |
| Jonathan Kneebone | Founder & Creative Partner | The Glue Society | Dialogue |
| Jenny Mak & Heather Sheen | Creative Partner & Head of Planning, respectively | DDB & R/GA, respectively | Empathy, Strategy, Persuasion |
| Barbara Humphries | Executive Creative Director | The Monkeys | Presenting |
| Ralph Van Dijk | Creative Director & Founder | Eardrum | Selecting and Directing Talent |
| John Bevins | Writer, Copy School co-chair | The Writing Pact | Topic TBD by students |
| International Guest Lecturer — TBA | TBA | TBA | TBA |
