As lead global creative agency for Tahiti Tourisme, Sydney agency Circul8 is the creative behind the destination’s recovery campaign, which launched around the world from last Friday.
Inviting travellers to safely reconnect with their loved ones, and the world, the campaign titled Reconnect with the world in The Islands of Tahiti invites travellers from across the globe to get back to nature, core values, their loved ones, and to discover the joys of an ancient culture in a destination that is unlike any other.
In a period of devastation for the travel and tourism industries generally, Circul8 was tasked with creating a two-fold recovery campaign. Required to translate effectively to 18 countries and nine languages, the first phase is designed to strengthen visibility of the destination during a time when travel is not yet possible, and a second phase will encourage bookings once international travel begins to open around the world.
Circul8 Founder and Managing Director, Alana Stocks, said, “We’re so proud to have played such an integral role in what is an incredibly important campaign for the destination. Like the rest of the world, tourism in The Islands of Tahiti has been brought to a stand-still in recent months, and we were thrilled to be given the opportunity to create a campaign designed to relaunch the destination to the world.”
“The creative execution taps into the sense of connection that people are currently craving, showcasing a destination that also recharges your sense of positivity. Through the imagery and messaging, we have worked to demonstrate how the natural serenity and seclusion of The Islands of Tahiti guarantees the level of safety that many need to feel right now, especially when considering international travel.”
Driven equally by market insights as creativity, the digital campaign feeds into the notion that people are looking for more than just a holiday when travel resumes – they want to feel certain about the world again. And from images of ancient traditions to crystal clear waters, the campaign works to do that by highlighting the very best of The Islands of Tahiti, a place where the world still feels right due to the natural, untouched, inspiring beauty of the land, ocean, and people through which Mana flows.
“COVID-19 has disrupted our lives, changing everything we thought we could rely on and leaving us physically and emotionally disconnected from nature, each other and our own sense of place in the world. Our insights show that people want to feel certain about the world again, and by design The Islands of Tahiti is well placed to deliver on that promise,” said Jean Marc Mocellin, CEO of Tahiti Tourisme.
Travel to The Islands of Tahiti is becoming an increasingly real prospect for many around the globe, with the recent announcement that international borders will reopen July 15th.
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