Sydney Festival Unveils 2017 Campaign & Brand Refresh by Alphabet Studio

Sydney Festival Unveils 2017 Campaign & Brand Refresh by Alphabet Studio
SHARE
THIS



Having just celebrated 40 years of bringing cultural and arts events to our shores, Sydney Festival marks 2017 with a new Festival Director (Director, writer and actor Wesley Enoch), an abundance of national and international works, and a new look.

With each appointment of a new Festival director, Sydney Festival invite studios to pitch creative to define and represent the new vision for the festival. Alphabet won the creative tender.

Early in the creative development Enoch emphatically stated “I am a maker” and it is from this, that Alphabet took their creative cues. A Festival made by a maker. A Festival inviting all to be makers. A Festival to make your own.

sydney-festival-brochure-covers-v2 sydney festival brochure covers v1 SydneyFestival-hero2 SydneyFestival-website3

Integral to the brief was to retain the essence of the brand. Rethink, retool, reimagine it whilst retaining its integrity. Alphabet did so by taking the existing brand font and re building it – pulling it apart and reassembling,  creating and customising a bespoke typeface for the Festival. Shifting and reshaping into various forms across multiple applications, the graphic becomes a metaphor for connections, reinvention, interpretation, energy and the unexpected.

The Festival is about people and for people. Combining a pop palette with a series of beautiful portraits representing audience diversity, a series of eclectic campaign images define the immersive experience of the Festival and the people who love it.

A series of 8 festival brochure covers represent this diverse selection of Sydneysiders and festival-goers. Conceptualised, art directed and developed by Alphabet and working with Festival team, 2017 merge all the features of what makes Sydney Festival integral to Sydney in Summer.

Client: Sydney Festival
Agency: 
Art Direction: Tim Kliendienst and Paul Clark
Design: Belinda Rabe
Website Design: Lara Juriansz
Animation: Finlay Downes­

alphabetstudio.co

Please login with linkedin to comment

Alphabet Studio sydney festival

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.