Sydney Creative Agency Take On Viral Mannequin Craze With Ben Sherman

Sydney Creative Agency Take On Viral Mannequin Craze With Ben Sherman

For the first time in Australia, creative agency Design Identity created a behind-the-scenes, fashion shoot mannequin challenge with renown clothing brand Ben Sherman.

The video was shot in the agency’s Sydney studio this week. It showcases photographers, art directors, fashion stylists, makeup artists, and retouchers in mid-action, offering a sneak peak into the workings of the high-end fashion industry.

Alongside the model shoot for Ben’s Sherman’s Summer 2016/17 fashion collection, the video shows behind-the-scenes footage into the makings of invisible ghost mannequin and styled product photography.

The company works side-by-side with many national and international brands, including GUESS, Reebok, Lacoste, Alice McCall and Hurley, and is always looking for new ways to create striking images and videos.

Design Identity’s creative director, Mark Scarrott, said, “To remain at the forefront of your industry, companies must aim for something never-before-seen, something that will stand out from the crowed. That’s what Design Identity thinks about every time we take on a new job.”

 




Please login with linkedin to comment

ben sherman mannequin challenge

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]