A global live brand storytelling agency with headquarters in Sydney has been a part of history in launching the new Atlantis Sanya, the first Atlantis resort in China.
Held on Saturday 28 April, Atlantis Sanya hosted over 600 VIP attendees from China and around the world, where guests experienced an exclusive one-night-only original piece of themed musical theatre, written and produced specifically for the resort’s launch, by INVNT chief creative officer Paul Blurton.
The story centred on two young lovers who were swept into the ocean, rescued by magical sea creatures, and taken to the amazing underwater city of Atlantis.
There, they meet Queen Atlantia – played by Prinnie Stevens – who blesses them and sends her message of love, peace and unity to the land for the crescendo moment of Atlantis Rising.
You can watch the video of Atlantis Sanya’s grand opening here.
Blurton said the grand opening of Atlantis Sanya demanded nothing less than spectacular for its world-wide debut.
“We wanted to take the art of live brand storytelling to new heights of engagement and emotion. We crafted an original narrative, recontextualising the ancient myth of Atlantis for the contemporary Chinese setting,” he said.
“Viewed through the lens of Chinese myths and taking inspiration from the resorts breathtaking South China Sea destination, we united the oceanic fantasies of East and West for an unforgettable evening full of international splendour, exhilaration and discovery.
“The five-act performance was brought to life through the use of a dramatic original score, live instrumentation, bespoke lighting design, choreographed performance by a cast over 40, blending the urgency and physicality of dance with custom-designed costumes, life-sized puppets and state-of-the-art theatrical technology.”
Laura Roberts, managing director of INVNT for the Asia-Pacific region, believes the success of the Atlantis Sanya launch is a result of INVNT’s unparalleled global reach and proven methodology INVNTion, which allows the agency to conceptualise, design and produce highly customized events regardless of the country, language, venue, or target audience.
“From the creative concept and design phase, to stakeholder management, production and logistics, INVNT’s full-service approach ensured a seamless and integrated activation for the Atlantis Sanya grand opening and the hotel’s first China debut,” she said.
“It is also INVNT’s global network that allowed us to bring together a bespoke team of creative INVNTrs from Australia, Shanghai, Hong Kong, Singapore and New York City to develop and deliver what was an unprecedented interpretation of the Atlantis Sanya brand.”
Australia’s Largest Men’s Lifestyle publication Man of Many has joined forces with famed Scottish distillery The Balvenie for a new Australasian-exclusive five-part series that highlights the people behind the products. Entitled ‘The Makers’. The mixed-medium campaign takes readers behind the scenes with five unique craftsmen, whose tailored skills encapsulate modern creativity across categories. Championing the […]
Global independent podcast company, Acast has announced both Meshel Laurie and Osher Günsberg have extended their relationships with the company and will continue their hugely successful podcasts as part of the Acast Creator Network. Günsberg (main photo) joined the Acast Creator Network in 2018 with Better Than Yesterday and has since launched two more podcasts, Idle Australians […]
Google has warned of a likely “devastating” impact on the core functioning of the internet if the High Court doesn’t overturn its decision on defamatory hyperlinks. As reported on by The Guardian, the courts have ruled that the search giant is liable for defamatory material contained in hyperlinked pages. In a submission, Google has told […]
Eurovision is back and considering Australia is battling another COVID-19 surge. There’s nothing this country needs more than a bit of razzle and dazzle. Thankfully, Joel Creasy and Myf Warhurst will be returning to handle all the Eurovision coverage – which means plenty of pop culture references and laughs. Hosted on the Gold Coast and […]
Australian made recycled eyewear brand, Good Citizens, has launched its First TVC with Sydney creative agency, Rasic and Partners. The ‘We see sunglasses’ TVC for Good Citizens, a provocative take on how we see trash was filmed by photographer/director, Ingvar Kenne. Good Citizens, the brainchild of former Sydney creative director, Nik Robinson, turns single-use plastic […]
Australian men’s lifestyle publication Man of Many has continued its expansion in digital publishing with the promotion of three senior staffers to new leadership positions and the hire of a new Account Associate in the branded content team. Nick Hall has been promoted to editor in chief after two years at Man of Many. This […]
Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet” becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]