APN Outdoor this week unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate.
Having officially announced the successful tender to oversee advertising in Sydney Airport’s T1 (International) and T2 (Domestic) terminals in May, APN Outdoor have since kept very busy as they undertake building and refurbishing some of the most impressive advertising assets seen on airport land in Australia and around the world.
With a keen focus on digital signage, and the highest quality light boxes both internally and externally, the market leaders have invested significantly to ensure that this space is fitted out with the most impressive sites, with the highest resolution and most up to date technology.
Installing over 80 new digital sites within T1 and T2, not to mention the widespread upgrades to existing sites, APN Outdoor are truly raising the bar in airport advertising, taking Sydney Airport’s advertising assets to new heights.
The overall Sydney Airport space is currently undergoing significant transformation throughout, upgrading existing retail environments and developing the duty free area among other things.
Sydney Airport general manager retail Glyn Williams said: “Sydney Airport’s improvement program will deliver a world-class airport experience for passengers, visitors and staff. A key focus is ensuring a seamless travel experience for our passengers at every stage of their airport journey.”
APN Outdoor have subsequently designed their packs, through which the inventory will be sold, to reflect and enhance these journeys, and the overall cohesion of the entire airport experience.
“APN Outdoor’s redevelopment and renewal of the assets, both outside the precinct and within the terminals, further complements the seamless journey by adding another element of engagement for passengers and the many other visitors we see at the airport each and every day,” Mr Williams said.
Development within the airport space has officially begun with new builds and upgrades underway. APN Outdoor’s sales force will be promoting the assets out in market from mid-July onwards however the official handover date is October 1, when APN Outdoor will hit the ground running with their impressive new inventory expected to be live and fully operational.
Richard Herring, CEO, APN Outdoor commented on the developments: “The reinvigoration of Sydney’s T1 terminal and acquisition of T2’s advertising assets has truly bolstered and strengthened APN Outdoor’s airport offering. The busiest domestic and international terminals in the country are now a stronghold within our portfolio, and further proof that when you think airports, you need to think APN Outdoor.”
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]