Tired of the typical cards or slightly sweaty cryovaced ham, a Sydney agency is going the full “fo schizzle my nizzle” this festive season, releasing its very own rap video to count down Santa’s arrival on the 25th.
The clearly very hip dudes at independent Sydney agency Tonic have unveiled “Rap Up” via YouTube that has the team go full “gangsta” and certainly puts the “sta(r)” into Christmas greetings.
Dispensing with any thought of professional choreography and, on the odd occasion, struggling with the idea of lip synching, the super-smooth clip see the Tonic gang bust their moves around the wilds of South Central LA (also known as Pyrmont in Sydney’s inner west).
Meanwhile, look out for cool cameos from the guys from IT, some dope crankin’ from an overweight member of the finance team and even Santa Claus himself (possibly Gavin from dispatch).
Anyway, think your agency could outdo the Tonic crew’s festive moves? Well, B&T would certainly love to see them and publish them for agency land’s delectation. The worse the better, we say.
And, without further ado, we present Team Tonic and “Rap Up”! (* Clearly not awesome):
Tonic has also created a webpage to go with the vid, complete with hip-hop inspired profiles of each staffer.