Switch Digital Snares Jenny Craig’s Digital Media Account
independent digital agency, Switch Digital, continues its winning streak, recording a second win in under a month.
Early last month the agency announced their appointment to handle Taiwan Tourism and has now been awarded all digital media including Connected & Addressable TV for Jenny Craig in Australia and New Zealand.
Switch Digital currently handle search and SEO for Jenny Craig and this appointment is a consolidation of the company’s digital requirements.
Nunn Media was the incumbent looking after the digital media account.
Switch Digital CEO, Lee Stephens said: “Switch’s proprietary media tracking and management platform, Audience Connect, is highly effective at driving better outcomes across all digital media for our clients.
“Our new office based in Auckland also gives us the ability to tailor digital media solutions to the unique New Zealand market.”
Founded in Melbourne in 1983, Jenny Craig is one of the biggest weight loss companies in the world.
They offer their members unparalleled support – with their own personal weight loss consultant.
With over 100 centres across Australia and New Zealand and over 600 centres globally, Jenny Craig provides the basics to help members develop a healthy lifestyle.
As they get closer to their goal weight, they learn how to prepare their own recipes and plan their menus using everyday foods to manage their weight healthily in the long term.
Jenny Craig Australia and New Zealand director of marketing said: “Switch Digital took on our Search and SEO account in January this year and have proven to deliver.
“Consolidating all our digital channels with Switch Digital made clear sense to improve our digital offering and support our future plans.
“The team brings a transparent, real-time digital media solution that is essential for driving the growth of Jenny Craig.”
Lee Stephens added: “We are delighted to expand our work with Jenny Craig.
“By coordinating all digital media types together, we are able to motivate audiences across all channels and screens.”
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