Swinburne University Snares ANZ’s Carolyn Bendall As New CMO

Swinburne University of Technology has appointed a new chief marketing officer to lead the next exciting chapter for its brand.

Carolyn Bendall joins Swinburne after 20 years with ANZ, most recently as its Australian Head of Marketing. She brings leadership experience from across the marketing spectrum, including in product management, customer segmentation, media, sponsorship, and brand strategy and execution.

Swinburne Vice-President (Students and Alumni), Dr Andrew J Smith, says Ms Bendall will ensure Swinburne continues to build on its reputation as a world-class university focused on education for the future of work, inspiring students to realise their professional purpose by supporting them to take on the adventure of study, work and life.

“Ms Bendall is a visionary thinker with expertise in helping big brands stand out from the crowd,” he says.

“Swinburne provides a five-star student experience. Our people are game changers, enabled by a culture of ambition, adventure and achievement. We look forward to Ms Bendall bringing bold and refreshing ideas as we continue to grow our brand.”

Swinburne unveiled a brand refresh in July 2019, emphasising the quality of the complete university experience offered to its students. Representing an exciting evolution, it centres on a promise that a Swinburne experience is an adventure worth having.

“University should be where inspiration and lifelong passion is ignited, and where clarity and confidence emerge. We think university should be a time students will never look back on and regret,” says Dr Smith.

Ms Bendall says she is delighted to be joining Swinburne as the custodian of its brand strategy and marketing practice for this next era.

“I am a passionate believer in the life-changing power of education, and the higher education sector is such a diverse and interesting business, especially when looked at through the lens of pace of transformation, intensity of competition and significance to the overall Australian economy.”

“Swinburne was a stand out for me – a leader in diversity and inclusion, committed to evolving the student experience at all touchpoints, and delivering social and economic impact across the board.”

Bendall will start at Swinburne on 17 March. She takes over from Sarah Graham, who held the CMO position for five years until August 2019. Swinburne’s Deputy Director of Marketing, Amy Whitehead, has been acting as Director of Marketing.

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