To mark the new year and help Snapchatters reach their health and fitness goals – Snapchat and Sweat have launched a new workout lens helping users workout in a fun and safe way, utilising Snap’s innovative augmented reality (AR) technology, 3D Full Body Tracking technology.
The interactive 3D technology creates an AR experience that moves with your entire body and tracks your body movements while you exercise, supporting users to maintain correct technique and form.
As the first local brand to maximise this technology, Sweat is offering a new workout experience that focuses on exercise form and allows Snapchatters to workout comfortably in their own home or while being socially distanced.
From squats to reverse lunges, Snapchatters can follow the suggested routine to work up a sweat and chart their body movements.
“We are excited to see brands such as Sweat utilise the tools that are available on Snapchat. This is certainly an avenue to creatively connect with Snapchatters, adding elements of play and education within the overall advertising experience,” said Kathryn Carter, general manager for Snap in ANZ, SEA and HK.
“At Sweat, we are passionate about bringing innovative fitness experiences to women all over the world through digital technology,” Sweat co-founder and CEO Tobi Pearce said.
“We are thrilled to partner with Snapchat to offer a fun and interactive way to work up a sweat and celebrate fitness using Snapchat’s latest AR technology.”
3D Full Body Tracking tech is the latest innovation in augmented reality. It’s the first cross platform 3D Full Body Tracking tech that’s widely available and can be captured by both the front and rear-facing cameras.
Building from the recently released 2D body tracking technology, 3D Full Body Tracking Lenses help Snapchatters express themselves and communicate with their friends in a whole new way.
Through 3D motion capture, multiple neural networks running simultaneously in real-time, and the combination of several advanced machine learning technologies, you are able to work out and focus on exercise form following the guidance provided by the Sweat Lens.
Snapchatters will earn points based on how accurately they complete the exercise with correct form – the better your form, the more points you earn.