Desperate times call for desperate measures. One Australian out of home player has shared its unorthodox strategy with B&T in the hope of inspiring others to get creative in their efforts to staying afloat upon these troubled waters.
James Henry runs Hyped Media, a national network of OOH mobile LED billboard trucks with assets in Melbourne, Sydney, Brisbane, Adelaide and Perth.
With an events business that’s headed south with all of the other businesses relying on groups of more than two people, Henry has doubled down on his advertising business.
Adopting a three-step approach to drum up new business, Hyped Media is encouraging people to upload their logo and content to their website to get an idea of what they’re creative would look like on the side of a truck. Then it’s discounted, no surprises in the current market, but perhaps more surprisingly, it’s offering a buy now, pay later arrangement.
Henry told B&T part of the reasoning is simply using his spare time to create some happiness. “On our FB page, you’ll see how we’re doing a bunch of this quick videoettes promoting all sorts of businesses – including community businesses who wouldn’t normally have an opportunity to see their logo on a billboard. Kind of a feel-good story in these times of doom and gloom and where we’re all looking for a bit of hope.”
As to the deferred payment option, Henry says “like many in our industry, we now find a situation where we have resources sitting dormant and clients with no desire to spend money at the moment. The banks have been great at the moment with allowing businesses to stall their lease repayments for 3-6 months. My question is, why aren’t our businesses passing this same offering on to our clients?”
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