Australian companies can tap the preferences and opinions of thousands of Australian consumers, drilling down by dozens of targeting criteria, with SurveyMonkey Audience now open for business in Australia.
Following up on May’s news of a local office opening and the launch of five products for the Australian market, online survey platform SurveyMonkey, announced that Australians can now take advantage of SurveyMonkey Audience’s high quality and demographically balanced respondent pool for local market research.
A driving force behind the high quality of Australian respondents is SurveyMonkey Audience’s unique recruitment model. SurveyMonkey donates 50 cents to a partner charity selected by the respondent for every survey completed. SurveyMonkey Audience General Manager and Vice President Brent Chudoba, says SurveyMonkey’s very fast acquisition and high engagement rates are growing the Australian pool into one of the top ones in Australia.
“By the end of next year we’ll have the largest and highest quality pool of respondents in Australia, just as we do in the US. We think SurveyMonkey Audience will significantly impact the market, allowing researchers to get accurate, useful insight into what Australians think and what they want,” Chudoba says.
“This will really enable businesses to understand consumers and communicate with them more effectively. Research can be used to develop and tailor products and services, and allocate marketing budgets much more effectively.”
SurveyMonkey Audience is used for all kinds of research ranging from brand awareness, concept testing and product feedback, to competitor and academic research.
Targeting criteria range from gender, age and location to household income, children’s age, technology, industry and education.
“Companies can already use SurveyMonkey to poll their own customer databases. But Audience lets them go a critical step beyond and reach consumers they haven’t yet made contact with. You know your customers like your products and what they want, but what do other Australians think? What do global consumers think? SurveyMonkey Audience will deliver valuable insights to help grow market share,” Chudoba says.
SurveyMonkey has been busy recruiting local talent since opening its Asia Pacific headquarters in Sydney in May. It’s hiring 25 customer operations, sales and account management professionals over the next 18 months. Three senior staff members have already been hired to support the introduction of SurveyMonkey Audience and SurveyMonkey Enterprise.
Australia is also the first region in the world outside the United States to have access to the full range of SurveyMonkey products, including Audience. It was Australian businesses’ insatiable demand for data intelligence that prompted a launch into the local market.
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