Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Dessert Masters finale reportedly leaves viewers wanting more. Weight Watchers also keeping a keen eye on things.

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

Dave 'Rabbit' Rabbetts departs Star 104.5 breakfast. Has asked everyone call him Dave for a little bit.

Yoghurt brand in strife over green claims. Meanwhile Mars Bars still getting away with "helps you work, rest & play".

Digital continuing to be advertising's star performer. Although that's not intended as a slur to the humble catalogue.

One of the biggest stories of 2023 looking like it's heading into 2024. Has the legs to even make 2025.

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Eddie McGuire set to become even more annoying after his game show hosting gig comes to an end.

It's 2023's biggest news stories counted down! And whoever wrote it clearly didn't miss out out Taylor Swift tickets.

It's a win for the free-to-air networks this morning. However, it's not stopped the incessant squabbling between them.

Want stray dogs to follow you home after a night out? This chicken-inspired scent could be just the ticket.

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Have you ever met a Jimmy you didn't like? Confirm it here with the eminently likeable Jimmy Hyett's B&T TV debut.

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Rocket serves up the lettuce, nabbing Ex-Ogilvy and DDB creative, Samantha Dodson.

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Radio host 'Wippa' has published an erotic novel! Presumably with many of the protagonists whipping it out.

In exciting news for turkeys & our piggy friends, Burger King attempting to flog burgers as alternative Christmas fare.

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Study finds brands should invest in CX after any data breach. Either that or sack your IT department.

Snag the hard to buy for colleague in this year's office Kris Kringle? This vibrator news may stimulate the thinking.

It's the greatest flops in US ad history. Strangely, Hillary's 2016 election campaign conspicuous by its absence.

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Men's health campaign shines a light on impotence. And not just the 18 schooners variety.

Guiness once again ignoring the tagline every drinker wants - "Great going down, even smoother coming out."

It's jarmies, hot Milo and bed by nine for Craig Reucassel after he lands new early morning breakfast gig.

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

Who doesn't love a spicy Archie Rose gin to get you publicly blabbering about an ex or non-existent sex life.

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

We're not sure how many logophiles read B&T, but this one's for you. That's a lover of words, not a lover of logging.

It's the B&T Award winners all in video form! We're putting the slurring down to their excitedness.

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Planning your own what's hot/what's not for 2024 list? There's some good ones here if plagiarism is on your what's hot.

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Don't ever really go beyond what's asked? Loathed by colleagues? Bone idle, in fact? The 'great slow down' is calling.

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]

It's B&T's quick 10 with marketing guru Sherilyn Shackell. And, believe it or not, AI not mentioned once.