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Reading: Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys
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B&T > Advertising > Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys
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Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Staff Writers
Published on: 4th April 2016 at 10:21 AM
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Australian marketers are in search of a new paradigm for digital media. Addressable media, or people-based advertising, is fast emerging as the preferred solution.

Signal and Econsultancy surveyed 358 senior Australian brand marketers and agency media buyers to understand the impact and future of addressable media within their organisations. We discovered that advertisers – frustrated with traditional digital media – are increasingly turning to people-based advertising for higher-performance outcomes. Addressable media empowers advertisers to target real, known customers rather than cookies, and they are reaping the rewards through significantly higher conversions and more effective campaigns.

Take a closer look at how Australia is tapping into people-based advertising in the infographic below, or read the full study here.

The-Rise-of-People-Based-Advertising-Cut

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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