Six film students from Brisbane have picked up a $20,000 cash prize and more than $150,000’s worth of national television airtime after taking pole position in Supercheap Auto’s national advertising competition.
QUT students Nick Harris, Nicholas Laube, Michael Turner, Mateuse Pingol, Briana Goodchild and Anwen Towne, raced ahead of nine other finalists to take out the number one spot in Supercheap Auto’s Bathurst Big Break challenge.
The competition tasked entrants with scripting, filming and producing a 30 second television commercial reflecting their interpretation of the Supercheap Auto brand and attracted almost 400 entries, from everyday car enthusiasts to amateur filmmakers and Hollywood producers.
The QUT team’s film, ‘Fuelling His Desires’ was created as a single camera production assignment as part of their course. It was shortlisted for the top 10 by an expert panel and put to consumer vote throughout September.
Filmed on a shoestring budget and starring two of the team’s friends, ‘Fuelling His Desires’ amassed more than 17,000 votes while second place went to Sydney film maker Kacey Baker’s ‘The Grub’ with close to 15,000 votes. Third place went to Wollongong-based Jamie Lepre’s ‘SuperCHARGED’.
More than 90,000 people voted in the user generated competition and the winning ad was screened to more than two million television viewers during Sunday’s broadcast of the iconic Supercheap Auto Bathurst 1000 on Channel 7.
Those who didn’t make the number one spot weren’t left empty handed with each of the nine runners-up receiving $1,000 cash. Consumers were also included in the prizing bonanza with voters automatically entered into a draw to win a brand new Holden SS Commodore valued at $65,000.
Film director Nick Harris said winning the competition would give a huge boost to their individual film making and creative careers.
“Put simply, we’re over the moon – it was totally unexpected and we’re beyond excited to have come out top,” he said.
“Besides the fact we all very much needed the cash, the airtime we won is just phenomenal.
“Winning the Bathurst Big Break competition is something we will all be proud to put on our resumes and know it will stand us in good stead for our future careers.”
The majority of the QUT team said they’d be spending the prize money on travelling overseas. Ironically, Mr Harris will be investing his on fixing up his car.
Supercheap Auto marketing manager David Bauer said ‘Fuelling His Desires’ had led the charge from the outset.
“The ad really captured the imagination of the public and was ahead of the pack from day one of voting,” he said.
“Saying that, all 10 shortlisted commercials were of exceptional quality and we were amazed by the creativity shown by our fans.
“This was the first time we’d asked our fans to get involved with our television campaign and we were thrilled with the response. Almost 400 entries flooded in from around Australia and it was a hard task to whittle the final shortlist down to just 10.”
Mr Bauer added that he and the Supercheap Auto team were excited to see where the win would take Nick and his friends.
“We hope their win will provide them with a solid platform to jumpstart their film making and creative careers,” he said.
Check out nine other shortlisted ads below.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]