The Monkeys Wins Supercheap Auto Creative Account & Unveil Hilarious Bathurst 1000 ‘Cheating Scandal’ Spoof Campaign

The Monkeys Wins Supercheap Auto Creative Account & Unveil Hilarious Bathurst 1000 ‘Cheating Scandal’ Spoof Campaign
SHARE
THIS



Supercheap Auto has unveiled its latest campaign via The Monkeys, addressing the Bathurst 1000 ‘cheating scandal’ in a hilarious tongue-in-cheek press conference.

It is The Monkeys first piece of creative work for the brand since recently landing the creative account, B&T can confirm.

The ‘cheating scandal’ the brand is referring to is Bathurst 1000 selecting a new headline sponsor for the event as of 2021.

This year’s Bathurst 1000 will be Supercheap Auto’s last as headline sponsor of the iconic event, a title they’ve held for 16 years.

Uploading the 6 minute spot to YouTube, the brand said this of the campaign: “Breaking news: We’re breaking our silence on the Bathurst 1000 cheating scandal. By ‘cheating scandal’ we mean Bathurst leaving us for another sponsor…”

Organisers of the Virgin Australia Supercars Championship confirmed in August the Bathurst 1000 will have a new naming rights sponsor from 2021.

Repco signed a five-year deal with Supercars to be the title sponsor beginning next year up until at least 2025.

The signing of Repco as the naming rights sponsor ends a 16-year run for Supercheap Auto, who unveiled this campaign as what can only be described as a fitting last hurrah.

Watch the spot below.

 

 

Please login with linkedin to comment

Bathurst 1000 Supercheap Auto

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine