Visit Sunshine Coast is launching an innovative new campaign to inspire future travel to the Sunshine Coast in anticipation of a significant relaxation of travel guidelines across Queensland after 12 June.
‘A Taste of Escape’ uses state-of-the-art Autonomous Sensory Meridian Response techniques to provide sensory sensations through a wide range of sounds that capture the essence and richness of the Sunshine Coast’s experiences and attractions.
Sounds captured include beaches, everglades, wilderness and some of the region’s famous attractions to provide a ‘taste’ of what the destination offers and to inspire overnight stays following relaxation of travel restrictions from 12 June.
From 12 June, travellers will be able to visit the Sunshine Coast from a 250km radius, stretching from Bundaberg in the north, Toowoomba is the west and the NSW border in the south. Until then, daytrips-only are permitted within a distance of 150km.
The A Taste of Escape campaign will be launched across Visit Sunshine Coast’s Facebook and Instagram social media channels, enabling visitors to experience and identify the distinctive sounds of the region.
A special microsite has been launched – www.atasteofescape.visitsunshinecoast.com – and the campaign has been fully adapted for smartphones.
Launching the new campaign, Visit Sunshine Coast CEO Simon Latchford said that it was especially timely, given the increased time people have spent at home in the past few months and the pent-up desire to reconnect and get back in touch with nature.
“With travel restrictions currently in place our aim is to inspire people by connecting with the region’s rich tapestry of sounds and senses,” said Latchford.
“The sensory element will help engage with people who are thinking about an escape after spending so much time in lock-down.
“The A Taste of Escape microsite will feature an extensive collection of Sunshine Coast imagery as well as stories about the people and places that make our region special.
“While we expect our wide-open spaces and natural attractions to be a particular draw-card for future travellers, our campaign will be equally about encouraging visitors to support local businesses and tourism operators that will progressively open over the coming months.
“As we move towards the next stage of travel in Queensland, we will announce more details on accommodation and product that will be available for visitors to experience during their stays, including the July school holidays.
“It’s been an incredibly tough year for local tourism, but with the new campaign and the easing of travel restrictions, there is finally light at the end of the tunnel.”
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]