Sun-savvy Australians who are serious about protecting themselves and their families from the sun’s harmful rays take centre stage in a new SunSense campaign, as we head into the warmer season and the UV index climbs.
Launching this week and developed by Geometry Australia, the new campaign showcases the expert credentials of SunSense sunscreen, and its ability to provide the kind of proven protection suitable for all skin types and situations.
The tagline ‘Expert Care for the Sun Aware’ is utilised throughout a range of executions focusing on different scenarios where people are exposed to the sun, beyond just a day at the beach.
It coincides with the 30th anniversary of SunSense in Australia.
Geometry business director Ewan Thornton said: “Instead of the stereotypical ‘Bronzed Aussie’, we instead wanted to celebrate the Australians who actively protect their skin for all occasions.
“It’s about showcasing the dedicated shade seekers, the mad hatters, the regular re-appliers – basically sun savvy Aussies everywhere, from all walks of life.
“Because everyday Aussies go out in the sun. To play. To work. To have fun. But everyday Aussies also sometimes get burned, either because they forget to wear sun protection or because they haven’t been sensible about how long they stay in the sun.
“As a result the new SunSense campaign speaks to those Aussies that take the time to care for themselves and celebrate them in a unique, real and memorable way, and remind them that SunSense are the go to experts in the sun care field.”
The integrated campaign comprises a TVC, OLV, Print, Digital and Social, which will be supported by a full range of in-store POS throughout pharmacies across the country.
SunSense senior brand manager Amanda Millis said: “By taking the focus away from the usual locations such as beaches, we’re aiming to highlight much broader usage occasions and educate Australians on all the occasions where they need adequate sun protection.
“It also builds on our announcement last year, that SunSense would continue to partner with the Melanoma Institute of Australia.
“As a country with one of the highest rates of Melanoma in the world, we are proud to support this organisation, the important work they do and continue to bring a reliable, expert product to Australians who want everyday protection they can count on.”
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]