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Reading: Sunday TV Wrap: Celebrity Apprentice Is Back With Selfie-Inspired Challenge
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B&T > Media > Sunday TV Wrap: Celebrity Apprentice Is Back With Selfie-Inspired Challenge
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Sunday TV Wrap: Celebrity Apprentice Is Back With Selfie-Inspired Challenge

Staff Writers
Published on: 24th May 2021 at 9:40 AM
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The launch of Nine’s Celebrity Apprentice had 682,000 viewers while the boardroom ep peaked at 812,000, as per OzTAM’s metro data.

The launch episode saw a papier-mache model of Michael ‘Wippa’ Wipfli’s body get auctioned for $55,000 raising money for charity, so some really top-notch Sunday night viewing there.

It was a good night for Nine, who also came out on top overall with Nine News Sunday. It scored 1,009,000 viewers, while Seven News had 991,000.

Coming in after Celebrity Apprentice – Boardroom was 7News Spotlight: Martin Bryant’s Dark Secrets. 

The documentary sought to find links between Bryant, who committed the Port Arthur massacre, and two earlier deaths, including that of his father. It had 702,000 viewers.

Coming in after Celeb Apprentice was ABC News with 573,000 viewers. 60 Minutes was next with 551,000.

Then came MasterChef with 541,000, while Spicks and Specks had 475,000 viewers.

MasterChef’s elimination saw a tense relay cook-off heroing apples, and Jess ultimately left the kitchen.

Also for 10 was The Sunday Project with 416,000 viewers, while 10 News First had 240,000 and FBI: Most Wanted had 225,000.

Seven showed film Jack Reacher: Never Go Back to 354,000 viewers, while the AFL had 350,000. Weekend Sunrise had 245,000 viewers.

The ABC’s Insiders had 235,000 viewers, while Compass nabbed 232,000.

Finally for Nine, Nine News: Late Edition had 301,000 viewers while the NRL had 292,000.

The SBS’s top performer was the Eurovision finale, which scored 230,000 viewers. For those who haven’t kept up with Europe (and technically, Australia’s) biggest song contest, Italy came out on top.

Check out the action – which could perhaps be best described as ‘leather-y’ – below:

Nine (all channels) won overall with 29 per cent of the daily share, followed by Seven (all channels) with 28 per cent of the share.

In third was Network 10 with 19 per cent, while the ABC Network had 14 per cent and SBS had nine per cent.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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