Suncorp Broadcasts Cyclone Hotline Info Live Via oOh!’s Digital Network

Suncorp Broadcasts Cyclone Hotline Info Live Via oOh!’s Digital Network
SHARE
THIS



Within  24 hours from conceiving its cyclone update concept, Suncorp Insurance was broadcasting its claims hotline information to Queenslanders from more than 220 oOh!media digital signs.

Suncorp’s “We’re here to help” campaign was broadcast over three days with the ability to alter the message if required, all made possible because of the capability of oOh!’s digital network.

oOh!’s chief executive officer, Brendon Cook, said never before has there been such immediacy to broadcast messages in response to climatic events.

“Suncorp’s campaign is the first to utilise digital immediacy and could tailor the messages based on location of the screens,” Mr Cook said.

“Few other media has the ability to immediately broadcast time critical messages to large numbers of the public who are out and about in the communities, targeted to specific locations.  Digital screens provide great flexibility where an advertiser needs to move quickly to get their message to market.

“Our network reaches a huge amount of Queenslanders via digital screens in shopping centre, universities, cafes and pubs, as well as Brisbane’s newest and largest digital Story Bridge billboard that reaches millions of people.”

Suncorp Insurance executive manager – marketing, Chris Wilton, said: “Using oOh!’s network gives us immediacy, broadcast reach and flexibility to send important messages to the community based on location.

“Digital screens are one of the few immediate options available to broadcast community messages,” he said.

Mr Cook said oOh! has invested more than $50 million to date in proprietary platforms, hosting and infrastructure to enable instant, engaging messages to the broadest reach.

“It’s not too far away when advertisers can access an automated portal, upload messages and broadcast them immediately to certain locations”, Mr Cook said

Please login with linkedin to comment

MYOB Newcastle Herald

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]