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Reading: Suncorp Broadcasts Cyclone Hotline Info Live Via oOh!’s Digital Network
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B&T > Advertising > Suncorp Broadcasts Cyclone Hotline Info Live Via oOh!’s Digital Network
Advertising

Suncorp Broadcasts Cyclone Hotline Info Live Via oOh!’s Digital Network

John Hanrahan
Published on: 24th February 2015 at 4:08 PM
John Hanrahan
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2 Min Read
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Within  24 hours from conceiving its cyclone update concept, Suncorp Insurance was broadcasting its claims hotline information to Queenslanders from more than 220 oOh!media digital signs.

Suncorp’s “We’re here to help” campaign was broadcast over three days with the ability to alter the message if required, all made possible because of the capability of oOh!’s digital network.

oOh!’s chief executive officer, Brendon Cook, said never before has there been such immediacy to broadcast messages in response to climatic events.

“Suncorp’s campaign is the first to utilise digital immediacy and could tailor the messages based on location of the screens,” Mr Cook said.

“Few other media has the ability to immediately broadcast time critical messages to large numbers of the public who are out and about in the communities, targeted to specific locations.  Digital screens provide great flexibility where an advertiser needs to move quickly to get their message to market.

“Our network reaches a huge amount of Queenslanders via digital screens in shopping centre, universities, cafes and pubs, as well as Brisbane’s newest and largest digital Story Bridge billboard that reaches millions of people.”

Suncorp Insurance executive manager – marketing, Chris Wilton, said: “Using oOh!’s network gives us immediacy, broadcast reach and flexibility to send important messages to the community based on location.

“Digital screens are one of the few immediate options available to broadcast community messages,” he said.

Mr Cook said oOh! has invested more than $50 million to date in proprietary platforms, hosting and infrastructure to enable instant, engaging messages to the broadest reach.

“It’s not too far away when advertisers can access an automated portal, upload messages and broadcast them immediately to certain locations”, Mr Cook said

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TAGGED: MYOB, Newcastle Herald
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By John Hanrahan
John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications. Previous clients include GetData Software (www.getdata.com), Oilcheck (www.oilcheck.com.au), the SSHED business incubator (www.sshed.com.au). JHBC provided local and international public relations, marketing, web content development and writing and media training. Specialties: Lighthouse Communicatations Group offers experienced public relations and marketing strategy and media coverage in newspapers,magazines, radio and television, plus website business content writing and search engine optimisation advice.

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