The Seven Network has romped home with January’s TV ad share snaring 41.8 per cent of the spend according to the latest Standard Media Index figures.
Network Ten – on the back of its Big Bash cricket – also did well with 25.9 per cent of the TV spend for the month.
However, Seven’s and Ten’s success arguably came at Nine’s expense who managed just 32.3 per cent. Nine’s problems compounded by its cricket coverage which featured the New Zealanders and the hapless West Indians and also had to contend with a number of washouts.
Nine’s result was its worst SMI figure since March in 2012 and raises serious questions about its summer Test match series that are being constantly out-rated by the far quicker and family friendly Big Bash series. To its credit Nine tried something new with the first-ever day-night Test in November that did appear a ratings winner. The network will no doubt be sweating on the return of the NRL in early March.
In other SMI news, out of home continues to power along improving eight per cent for the month. However, the real winner was cinema up a whopping 22 per cent month-on-month primarily on the back of the success of the new Star Wars film. Print newspapers, digital and radio all reported modest gains.
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]