The Seven Network has romped home with January’s TV ad share snaring 41.8 per cent of the spend according to the latest Standard Media Index figures.
Network Ten – on the back of its Big Bash cricket – also did well with 25.9 per cent of the TV spend for the month.
However, Seven’s and Ten’s success arguably came at Nine’s expense who managed just 32.3 per cent. Nine’s problems compounded by its cricket coverage which featured the New Zealanders and the hapless West Indians and also had to contend with a number of washouts.
Nine’s result was its worst SMI figure since March in 2012 and raises serious questions about its summer Test match series that are being constantly out-rated by the far quicker and family friendly Big Bash series. To its credit Nine tried something new with the first-ever day-night Test in November that did appear a ratings winner. The network will no doubt be sweating on the return of the NRL in early March.
In other SMI news, out of home continues to power along improving eight per cent for the month. However, the real winner was cinema up a whopping 22 per cent month-on-month primarily on the back of the success of the new Star Wars film. Print newspapers, digital and radio all reported modest gains.
ResApp Health Limited, a leading digital health company developing smartphone applications for the diagnosis and management of respiratory disease, has announces launched its new national marketing campaign, ‘The Sleepy Town With a Snoring Problem’, to raise awareness for the importance of early screening for sleep apnoea and the launch of their new app ‘SleepCheck’, which […]
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
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Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]