Suitcase Brand’s Emotional Ad Goes Viral

Suitcase Brand’s Emotional Ad Goes Viral

Suitcase brand Delsey Paris’ new campaign “What matters is inside”, is catching the attention of adland worldwide.

The spot, created by Buzzman agency, centres on the brand’s ‘connected suitcase’ and invites you to ‘disconnect more than ever’.

In the manner of a tale, this animated film introduces us to the story of Simon, a young thirty-something whose life is punctuated by work.

The sudden disappearance of his explorer father will take him to Mexico, on the trail of a suitcase with a mysterious content. But arrived on the spot, the suitcase has disappeared.

Thanks to the new connected and ‘geolocalisable’ suitcase system launched by the French high-end luggage brand, the hero will be able to locate and follow the suitcase all over the world.

In contact with the spectacular landscapes of Vietnam, Mauritania, Nepal, thanks to some knowing encounters, we will follow the transformation of Simon.

Traveling the world of emotions, the hero will do much better than discover the suitcase: he will find himself.

A sensitive adventure that reminds us that it is not the destination that matters, but the journey.

And no matter what life contains, you just have to live it.

The animated film, 3’30 long and directed by Against All Odds, to which we owe the animated film Justino, has been broadcasted on the web on April 30th and on Air France flights in the summer.



General Director Jiri Hejl

Global Marketing & Design Director Albert Engler

Global Brand Manager Florence Ferreira


President and Executive Creative Director Georges Mohammed-Chérif

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