Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland.
Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship.
It was successfully launched for the first time in 2020 as the first prize promotion within the Quick Service Restaurant (QSR) industry to be based around an interactive mobile phone game earning a nomination in the Excellence in Marketing category for the upcoming Franchise Council Awards.
This year, the game returns with even more computer-generated enhancements and animations, and a loot to rival all other Quick Service Competitor’s digital games.
Unlike other competitors, Sink A Sub does not offer one in six wins or one in four wins, rather EVERYONE WINS.
With $10,000 being awarded every week of the six-week campaign, Sink A Sub’s tagline means every single person will win a major prize, be it the jackpot itself, or other fantastic rewards such as $250 JB[1]HI FI vouchers, $100 Kmart vouchers, and much more.
As Sink a Sub was created to stand out amongst the clutter of similar prize-based retail promotions, expect to see the fresh new approach splashed across billboards, bus stops and TV screens around the country.
With entry to play redeemable with a simple sub and drink purchase in-restaurant, the global sandwich brand is eager to reward millions of Australians after a tough year in a post-pandemic climate.
