Poll: 95 Per Cent Of SBS Viewers Say They Don’t Want More Ads

Poll: 95 Per Cent Of SBS Viewers Say They Don’t Want More Ads
SHARE
THIS



Save Our SBS has released the findings of a nationwide survey that showed 91 per cent of SBS viewers want an end to SBS broadcasting betting and gambling advertisements.

Save Our SBS president, Steve Aujard said, “SBS viewers believe that such advertisements are not good for social cohesion. This finding is significant because the SBS Corporate Plan states that the purpose of SBS is to contribute to a cohesive society.”

Aujard said, “The survey of 1,176 people was conducted in the first week of April and included people from every State and Territory.

“The Survey 2017 about SBS asked 47 questions in 21 categories.”

Aujard added, “We will watch closely to see how the recent debate on gambling advertisements pans out, but we already know the government wants to double the hourly advertising limit on SBS. The government proposes to average advertising across the day but that will have the effect in primetime of SBS more closely resembling a commercial broadcaster.

“SBS will become Australia’s fourth commercial network by stealth.

“The Survey 2017 about SBS found that 95 per cent of SBS viewers do not want increased advertising on SBS and they say that if there is an increase in ads, then the law ought to restrict advertisements to before or after programs only – except in sport – like SBS used to be.

“In 2015, 62,000 people signed the Margaret Pomeranz & Quentin Dempster – Save Our SBS petition against increased advertising. That Bill failed in the Senate. We believe the government will push that failed destructive policy again after the May Budget.

“But the government cannot ignore the very good evidence of three surveys (2008, 2013, 2017) of 4,953 viewers in total of which three-quarters believe that SBS is less faithful to the Charter since it introduced in-program advertising. That finding – replicated in three separate cohorts from three different time periods – would only be exacerbated if the government’s policy to further commercialise SBS becomes law.”

Please login with linkedin to comment

Sport

Latest News

IAB Releases Buyer’s Guide For DOOH
  • Technology

IAB Releases Buyer’s Guide For DOOH

The IAB has released a buyer's guide for DOOH. Unfortunately, it doesn't include coupons for 10% off at The Black Stump.

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]