Study: Users Want More Diversity In Emojis

Study: Users Want More Diversity In Emojis

A recent survey on emoji use has revealed nearly half of respondents want to see more diverse and inclusive emojis.

The study, released by Uswitch, asked 2,000 people if they thought existing emojis did enough to reflect diversity in society.

It was commissioned in light of World Emoji Day (July 17), in order to discover what is missing from the emoji library. Although skin tones were initially introduced in 2015, and further added in 2019, this recent data indicates there is still a desire for more.

Similarly with the body positivity movement gaining more and more traction every year, the recent data showed that a quarter of people wanted more diverse body types, with this increasing to half among younger demographics.

Amongst the findings were:

  • Nearly half of people want to see more diverse emojis (43 per cent)
  • ♿ Nearly a fifth (18 per cent) of respondents wish to see more of a range of disability emojis
  • Just under a quarter (19 per cent) of people want to see more of a variety of body types ?
  • Just under a half (45 per cent) of 16-26 year olds want to see more of a variety of body types ?
  • Half (49 per cent) of people feel that there should be more emojis that express how they feel in any given context or mood

“Smartphone users want variety and inclusivity with the emojis they send, and that includes a greater selection of body shapes and skin tones,” said mobile expert Rehan Ali.

 




Please login with linkedin to comment

Emoji Study

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]