A recent survey on emoji use has revealed nearly half of respondents want to see more diverse and inclusive emojis.
The study, released by Uswitch, asked 2,000 people if they thought existing emojis did enough to reflect diversity in society.
It was commissioned in light of World Emoji Day (July 17), in order to discover what is missing from the emoji library. Although skin tones were initially introduced in 2015, and further added in 2019, this recent data indicates there is still a desire for more.
Similarly with the body positivity movement gaining more and more traction every year, the recent data showed that a quarter of people wanted more diverse body types, with this increasing to half among younger demographics.
Amongst the findings were:
- Nearly half of people want to see more diverse emojis (43 per cent)
- ♿ Nearly a fifth (18 per cent) of respondents wish to see more of a range of disability emojis
- Just under a quarter (19 per cent) of people want to see more of a variety of body types ?
- Just under a half (45 per cent) of 16-26 year olds want to see more of a variety of body types ?
- Half (49 per cent) of people feel that there should be more emojis that express how they feel in any given context or mood
“Smartphone users want variety and inclusivity with the emojis they send, and that includes a greater selection of body shapes and skin tones,” said mobile expert Rehan Ali.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]