Study: Users Want More Diversity In Emojis

Study: Users Want More Diversity In Emojis
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A recent survey on emoji use has revealed nearly half of respondents want to see more diverse and inclusive emojis.

The study, released by Uswitch, asked 2,000 people if they thought existing emojis did enough to reflect diversity in society.

It was commissioned in light of World Emoji Day (July 17), in order to discover what is missing from the emoji library. Although skin tones were initially introduced in 2015, and further added in 2019, this recent data indicates there is still a desire for more.

Similarly with the body positivity movement gaining more and more traction every year, the recent data showed that a quarter of people wanted more diverse body types, with this increasing to half among younger demographics.

Amongst the findings were:

  • Nearly half of people want to see more diverse emojis (43 per cent)
  • ♿ Nearly a fifth (18 per cent) of respondents wish to see more of a range of disability emojis
  • Just under a quarter (19 per cent) of people want to see more of a variety of body types ?
  • Just under a half (45 per cent) of 16-26 year olds want to see more of a variety of body types ?
  • Half (49 per cent) of people feel that there should be more emojis that express how they feel in any given context or mood

“Smartphone users want variety and inclusivity with the emojis they send, and that includes a greater selection of body shapes and skin tones,” said mobile expert Rehan Ali.

 

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Emoji Study

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