Study: TV Still Tops As Number One Form Of Entertainment In Aussie Homes

Study: TV Still Tops As Number One Form Of Entertainment In Aussie Homes
SHARE
THIS



We may spend more time on the internet, but when it comes to entertaining ourselves, Australians still prefer watching the good old telly.

That’s the findings of a new study by Roy Morgan Research that found the average Australian watched 18 hours of TV a week.

The study found we spend 19 hours a week using the internet, but six of those hours were spent doing tedious stuff such as homework or work outside of hours. Meaning TV kills the internet by a good five hours a week when it comes to entertainment.

Some 42 per cent of us regularly surfed the internet while watching TV, while 37 per cent admitted they like to shut themselves off from the rest of the world when they get home by collapsing in front of the box.

Screen Shot 2016-12-01 at 9.40.03 am

Commenting on the study, Roy Morgan CEO Michele Levine said: “Australians’ average time spent watching television declined from 2004 to 2012, coinciding with the rapid growth in home internet and arrival of smartphones, tablets and smart TVs. However the time spent watching television has steadied over the last few years, suggesting we may be approaching a ‘base’ level of habitual TV viewership in the internet age—one that’s perhaps much higher than naysayers might have predicted.

“One big advantage for television is that it’s not a zero-sum game: extra internet time at home doesn’t have to mean less TV. Overall 42 per cent of Australians agree they like to surf the internet while watching TV—including almost two-thirds of 14-34 year-olds. Naturally, multi-screening viewers spend more time than average using the internet at home—but across each age group, they also watch around an hour and a half more TV during the week.

“There are only so many hours in the day (and that we get to enjoy at home). Some 37 per cent of Australians agree that they like to shut themselves off from the rest of the world when they’re at home. Television networks and their advertisers continue to have the widest reach among Australians in the home,” she said.

 

Please login with linkedin to comment

Advertising Standards Bureau monitoring

Latest News

Image lead story Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs
  • Media

Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs

Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premises […]

by B&T Magazine

B&T Magazine
New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]