B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • AI
  • Married At First Sight
  • Pinterest
  • NRL
  • News Corp
  • Channel 10
  • oOh!Media
  • Cairns Hatchlings
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study Shows Women’s Lives Have Been Changed More By COVID-19 Than Men
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Study Shows Women’s Lives Have Been Changed More By COVID-19 Than Men
Media

Study Shows Women’s Lives Have Been Changed More By COVID-19 Than Men

Staff Writers
Published on: 16th June 2020 at 10:22 AM
Staff Writers
Share
3 Min Read
Man is tired of cleaning the apartment. Woman is angry.
SHARE

A new study from the Australian Bureau of Statistics (ABS) has revealed women believe their everyday lives have been affected more by COVID-10 than men believe theirs have.

From the study conducted in May, a larger amount of women than men reported doing more cooking and housework, but also indulging in more hobbies and sleep.

The study also found men see themselves doing more, but consider their lives less changed by COVID-19 than women.

Almost 40 per cent of women said they were doing more cooking than a month ago, while less than 30 per cent of men reported the same. 

More women (35.2 percent) were caring for an adult not in their home compared to men (20.3 per cent).

This correlates with recent studies published by B&T, which showed that not only are women hit hardest in COVID-19, but caring for aging parents also fell on women’s shoulders.

According to recent surveys by LeanIn.org and Survey Monkey conducted in April, one in four women say they are experiencing severe anxiety with physical symptoms, while only one in 10 men say the same.

And, 31 per cent of women with full-time jobs and families say they have more to do than they can handle by themselves. This is in contrast to 13 per cent of working men with families. And while these stats are out of the US, they’re not dissimilar to Australia.

Meanwhile, caring for elderly parents is emerging as a new layer of diversity, with very little support in place by many organisations. And, it is women who primarily take on this role, again limiting their ability to climb the corporate ladder.

Recent research from Honeycomb Strategy in May 2020 found more than two thirds (70 per cent) of women anticipate that in the future they will need to take on the responsibility of caring for an elderly or sick parent in either a full time or part time capacity, compared to only one in two (54 per cent) of men.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: changing the ratio, covid-19
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Vogue Australia Unveils ‘Vogue Vanguard’ Show & American Express Team Up With Ksubi To Join In On The Fun For AFW Afterparty
12/05/2025
Nine & World Rugby Sign Multi-Tournament Deal, Which Sees Nine Secure The World Cup
12/05/2025
Anika Wells Ascends As New Communications Minister With Major Media Reforms On The Horizon
12/05/2025
Weekend TV Ratings: Aussies Escape Dreary Weather With Tom Hanks-Narrated ‘The Americas’ & Travel Guides’ Trip To Tahiti
12/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?