Study: Mobile Devices Drive The Most Viewership for Global AVOD Services

Study: Mobile Devices Drive The Most Viewership for Global AVOD Services
SHARE
THIS



Mobile devices garner the most video views for advertising video-on-demand (AVOD) services with global distribution, a new study has revealed.

According to Ooyala’s Global Video Index for the final quarter of 2016, mobile now represents 54 per cent of all online viewing and is projected to hit nearly 60 per cent in the first quarter of 2017.

The report explores a number of large AVOD customers across sports, news, and entertainment distributing ad-supported video in every geographical region.

Internationally, mobile devices (a mixture of smartphones and tablets) represent 56 per cent of all AVOD video views.

Smartphones make up a large majority of AVOD consumption at 45 per cent, whilst desktops are at 44 per cent with tablets take the remaining 11 per cent.

Regionally, the study concluded that:

In APAC, mobile AVOD viewing trends slightly higher than the global average at 58 per cent.
EMEA sees the highest mobile AVOD viewing at nearly 60 per cent, with tablets having the highest consumption than any other region at 12 per cent.

In LATAM, mobile represents 56 per cent of all AVOD viewing.

In North America, AVOD viewing on mobile devices lags the most at nearly 50 per cent (6 per cent behind the global average and nearly 10 per cent behind EMEA). The report noted that this is due in part to the maturity of the market and more users using a wider range of devices, particularly connected TV.

Please login with linkedin to comment

AVOD einsights Mobiles re-brand

Latest News

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]