When it comes to brands that Aussies love on social media, tech companies and retailers are leading the way, new research has revealed.

NetBase, a US-based technology platform that allows brands to monitor how consumers are interacting with them online, has compiled a list of the top 50 most-loved brands on social media in Australia based on mentions originated during the 12 months to September 2016.

Instagram claimed top spot with 1.8 million mentions, followed by Facebook (1.3 million mentions), Amazon (310,000 mentions) and Twitter (212,000 mentions), with Apple rounding out the top five (210,000 mentions).

Meanwhile, Telstra was the top-ranked Aussie brand on the list, coming in at 11th with 51,000 mentions on social media, while Qantas was next best in 15th position with 39,000 mentions.

Check out the full list below.

Rank	Brand	Mentions (‘000s)	Country
1	Instagram	1,830	US
2	Facebook	1,310	US
3	Amazon	310	US
4	Twitter	212	US
5	Apple	210	US
6	Snapchat	91	US
7	Pokemon	69	Japan
8	Pinterest	56	US
9	Etsy	55	US
10	PlayStation/Sony	51	Japan
11	Telstra	51	Australia
12	Netflix	51	US
13	Disney	50	US
14	eBay	41	US
15	Qantas	39	Australia
16	Microsoft	33	US
17	McDonald’s	29	US
18	Ford	28	US
19	Optus	26	Australia
20	Nintendo	26	Japan
21	Target	24	US
22	Samsung	23	South Korea
23	Lego	21	Denmark
24	Woolworths	16	Australia
25	Nike	16	US
26	Toyota	15	Japan
27	Coke	15	US
28	BMW	14	Germany
29	Virgin Australia	14	Australia
30	HP	13	US
31	Visa	12	US
32	KFC	12	US
33	Mercedes	11	Germany
34	Macquarie	11	Australia
35	LG	11	South Korea
36	Westpac	10	Australia
37	ANZ	10	Australia
38	Canon	10	Japan
39	Ferrari	10	Italy
40	Chanel	9	France
41	Porsche	9	Germany
42	Intel	9	US
43	Vegemite	9	Australia
44	Westfield	9	Australia
45	Honda	9	Japan
46	Myer	9	Australia
47	Adidas	9	Germany
48	Delta	9	US
49	Commonwealth Bank	8	Australia
50	Nissan	8	Japan