Instagram The Most-Loved Brand By Aussies On Social Media: NetBase Study

Paris, France - May 27, 2012: Close-up of the Instagram application start page on the screen of the iPhone 4s. Tilt shift lens used to accent Instagram logo and sublime toned filter applied for more natural effect.

When it comes to brands that Aussies love on social media, tech companies and retailers are leading the way, new research has revealed.

NetBase, a US-based technology platform that allows brands to monitor how consumers are interacting with them online, has compiled a list of the top 50 most-loved brands on social media in Australia based on mentions originated during the 12 months to September 2016.

Instagram claimed top spot with 1.8 million mentions, followed by Facebook (1.3 million mentions), Amazon (310,000 mentions) and Twitter (212,000 mentions), with Apple rounding out the top five (210,000 mentions).

Meanwhile, Telstra was the top-ranked Aussie brand on the list, coming in at 11th with 51,000 mentions on social media, while Qantas was next best in 15th position with 39,000 mentions.

Check out the full list below.

RankBrandMentions (‘000s)Country
1Instagram1,830US
2Facebook1,310US
3Amazon310US
4Twitter212US
5Apple210US
6Snapchat91US
7Pokemon69Japan
8Pinterest56US
9Etsy55US
10PlayStation/Sony51Japan
11Telstra51Australia
12Netflix51US
13Disney50US
14eBay41US
15Qantas39Australia
16Microsoft33US
17McDonald’s29US
18Ford28US
19Optus26Australia
20Nintendo26Japan
21Target24US
22Samsung23South Korea
23Lego21Denmark
24Woolworths16Australia
25Nike16US
26Toyota15Japan
27Coke15US
28BMW14Germany
29Virgin Australia14Australia
30HP13US
31Visa12US
32KFC12US
33Mercedes11Germany
34Macquarie11Australia
35LG11South Korea
36Westpac10Australia
37ANZ10Australia
38Canon10Japan
39Ferrari10Italy
40Chanel9France
41Porsche9Germany
42Intel9US
43Vegemite9Australia
44Westfield9Australia
45Honda9Japan
46Myer9Australia
47Adidas9Germany
48Delta9US
49Commonwealth Bank8Australia
50Nissan8Japan



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