A new global study has found that almost 80 per cent of businesses believe they will be disrupted by a digital start-up either now or in the near future and 50 per cent of those fear they’ll become obsolete because of it.
The study, by Dell Technologies, was based on the responses of 4000 businesses across 16 countries. It found 78 per cent of respondents believed that a new digital start-up would pose a serious threat to their organisation. Some 73 per cent agreed that they should try harder at digitally transforming their own businesses and over half agreed they’d seen significant disruption in their industries over the past three years.
Sixty per cent agreed they were unable to meet customer demands and 64 per cent said they were unable to act on intelligence in real time.
Dell Technologies CMO noted: “So far the fourth industrial revolution has proved as ruthless as its predecessors. If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work.”
However, in response to the disruption, 73 per cent agreed they needed an improved tech strategy for their business. Sixty-six per cent were planning to invest in IT and better digitally-equipped staff and over three-quarters were expanding their software development capabilities.
Tastemade, launched the Snap Mini “Tastemade Me Do It” – a bite-sized, third-party experience that lives in Snapchat and does not require extra installation. With “Tastemade Me Do It,” Snapchatters can test their at-home cooking and DIY skills with weekly challenges, and can answer polls about their taste preferences to earn personalised stickers that they […]
Global creative network the Stink Group has appointed Dan Forman as its new chief operating officer. In the position, Forman will drive global growth and commercial strategy across Stink Films and Stink Studios, with the objective of expanding both companies’ offerings to more global clients. Forman, who leaves WPP, will work closely with leads across […]
Telecommunications, Media, and Technology (TMT) strategy consulting firm Altman Solon today announces its acquisition of Venture Consulting, the largest TMT specialist consulting firm in Australia and New Zealand. Venture Consulting will start operating as part of Altman Solon in Australia and New Zealand (ANZ) today under the leadership of two of the region’s most experienced and well-respected […]
On the back of 12 months of sustained growth from a string of agency acquisitions and new business wins including Toyota, Maybelline New York and eBay, HERO has appointed industry luminary James Greet to the newly created role of Chief Operating Officer. HERO was launched by Ben Lilley in 2020 after a rapid succession of […]
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.