Study: Half Of All Businesses Could Be Made Obsolete By Digi Start-Ups

Study: Half Of All Businesses Could Be Made Obsolete By Digi Start-Ups
SHARE
THIS



A new global study has found that almost 80 per cent of businesses believe they will be disrupted by a digital start-up either now or in the near future and 50 per cent of those fear they’ll become obsolete because of it.

The study, by Dell Technologies, was based on the responses of 4000 businesses across 16 countries. It found 78 per cent of respondents believed that a new digital start-up would pose a serious threat to their organisation. Some 73 per cent agreed that they should try harder at digitally transforming their own businesses and over half agreed they’d seen significant disruption in their industries over the past three years.

Sixty per cent agreed they were unable to meet customer demands and 64 per cent said they were unable to act on intelligence in real time.

Dell Technologies CMO noted: “So far the fourth industrial revolution has proved as ruthless as its predecessors. If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work.”

However, in response to the disruption, 73 per cent agreed they needed an improved tech strategy for their business. Sixty-six per cent were planning to invest in IT and better digitally-equipped staff and over three-quarters were expanding their software development capabilities.

Please login with linkedin to comment

Advertising Standards Bureau Digital disrutpion einsights

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]