B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study Finds Aussies Want Journos To Shut Up About Their Opinions On Socials
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Study Finds Aussies Want Journos To Shut Up About Their Opinions On Socials
Media

Study Finds Aussies Want Journos To Shut Up About Their Opinions On Socials

Mary Madigan
Published on: 16th June 2022 at 11:34 AM
Mary Madigan
Share
2 Min Read
London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.
SHARE

Digital News has conducted a report that has found most Aussies don’t want their journalists expressing their personal beliefs and opinions on social media!

Probably not the news that Fauziah Ibrahim wants to hear!  Ibrahim has been facing criticism after two lists were made public from her personal Twitter account. But interestingly despite our social media soaked times Australian’s would prefer journalists to keep their biases to themselves and off their social accounts.

To break it down, 52 per cent of respondents shared that reporters should stick to the news. However, 1/3 disagreed and said journalists should be able to share their personal opinions online. However, the report found that younger groups were far more likely to believe journalists should be able to share their beliefs on social media.  So clearly it is an evolving debate!

To break it down even further! World-wide 46 per cent of people between 18-34 thought journalists should be able to express their opinions alongside delivering the news. While, only 29 per cent of people from the age group 55+ agreed. So there’s definitely a generational trend emerging.

Interestingly the study also found that mastheads are more important than journos with 43 per cent of respondents admitting they pay attention to the media outlet over the individual.

Of course, these questions are beginning to be asked in Journalist studies because more and more companies are creating social media rules and conducts for staff.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital news
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

L-R: Nate Vella, Erin Fraser, Ori Gold.
Bench Media Makes Raft Of New Hires & Promotes Nate Vella & Erin Fraser
15/07/2025
James Curtis.
Ogilvy PR Wins Tourism New Zealand Account Following Competitive Pitch
15/07/2025
Kate Sheppard.
Fast 10: Kate Sheppard On How Creativity Flows Around A Lazy Susan
15/07/2025
Google DV360 Joins OzTAM As Latest VOZ Streaming Partner
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?