Study Finds Aussies Want Journos To Shut Up About Their Opinions On Socials

London, UK - July 30, 2018: The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone.
SHARE
THIS



Digital News has conducted a report that has found most Aussies don’t want their journalists expressing their personal beliefs and opinions on social media!

Probably not the news that Fauziah Ibrahim wants to hear!  Ibrahim has been facing criticism after two lists were made public from her personal Twitter account. But interestingly despite our social media soaked times Australian’s would prefer journalists to keep their biases to themselves and off their social accounts.

To break it down, 52 per cent of respondents shared that reporters should stick to the news. However, 1/3 disagreed and said journalists should be able to share their personal opinions online. However, the report found that younger groups were far more likely to believe journalists should be able to share their beliefs on social media.  So clearly it is an evolving debate!

To break it down even further! World-wide 46 per cent of people between 18-34 thought journalists should be able to express their opinions alongside delivering the news. While, only 29 per cent of people from the age group 55+ agreed. So there’s definitely a generational trend emerging.

Interestingly the study also found that mastheads are more important than journos with 43 per cent of respondents admitting they pay attention to the media outlet over the individual.

Of course, these questions are beginning to be asked in Journalist studies because more and more companies are creating social media rules and conducts for staff.

Please login with linkedin to comment

Digital news Journos

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]