Study: Facebook Popularity Plummets Among Teens, As YouTube’s Popularity Soars

Study: Facebook Popularity Plummets Among Teens, As YouTube’s Popularity Soars
SHARE
THIS



A new study has confirmed fears that Facebook is on the nose with teenagers who are abandoning the platform in favour of YouTube, Snapchat and Instagram.

The US Study by the Pew Research Centre (which you read it in full here) has found that Facebook use by American teenagers aged 13-17 has plummeted 20 per cent in just three years.

Screen Shot 2018-06-04 at 9.08.43 am

In 2015, some 71 per cent of respondents in the age bracket said they used Facebook, while it was just 51 per cent in 2018.

Facebook now lagged well behind the other platforms – YouTube (85 per cent), Instagram (72 per cent) or Snapchat (69 per cent).

In 2015, a Pew study found that 52 per cent of teens used Instagram and 41 per cent used Snapchat.

When it came to social media and a teen’s happiness, the study noted that 31 per cent said it had a mostly positive effect, 24 per cent said it was mostly negative, but the largest share (45 per cent) said that effect has been neither positive nor negative.

The 2018 study also found that Facebook use was higher among lower-income teens, with 70 per cent of those living in households earning less than $US30,000 a year using it, compared with 36 per cent of those whose annual family income is $US75,000 or more.

When asked which social media platform they used the most, only 10 per cent said Facebook, 35 per cent said Snapchat, 32 per cnet said YouTube and 15 per cent said Instagram.

The study also noted that smartphone usage had dramatically altered how teens used and accessed social media.

“This shift in teens’ social media use is just one example of how the technology landscape for young people has evolved since the centre’s last survey of teens and technology use in 2014-2015,” the study noted.

“Most notably, smartphone ownership has become a nearly ubiquitous element of teen life: 95 per cent of teens now report they have a smartphone or access to one.

“These mobile connections are in turn fuelling more-persistent online activities: 45 per cent of teens now say they are online on a near-constant basis.”

Please login with linkedin to comment

Facebook Pew Research Centre YouTube

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo