A new study of the concerns of Australians we’re concerned about war and terrorism on the global front, but at home it’s all, about the economy – especially unemployment, and housing affordability.
The study, by Roy Morgan Research, found the economy and things economic to be the biggest single theme to emerge. Economic issues such as unemployment, housing affordability, the economy in general, poverty and the gap between the rich and poor were mentioned by 38 per cent of Australians as the most important problems facing the nation.
When considering the wider world, the largest theme to emerge was about concerns related to war and terrorism. These issues including the more general fears about safety and security were mentioned by 31 per cent of Australians.
When it came to the single biggest issue facing Australia, respondents voted unemployment at number one for the nation and terrorism the number one issue for the planet.
Commenting on the study, Roy Morgan CEO, Michele Levine, said: “The Economy dominates discussion in Australia and this latest research shows there’s good reason for that with 38 per cent of Australians raising an Economic Issue as what they considered to be the most important problem facing Australia. Other significant issues mentioned include ‘Climate change and Global warming’ and ‘Politics and the Political system’ with both mentioned by eight per cent of respondents.
“According to Australians the largest single issue is unemployment which was specifically mentioned by nine per cent of respondents.
“Housing affordability was raised by six per cent of Australians. This is the highest ever national figure for housing affordability and the increase is concentrated in Australia’s capital cities (mentioned by eight per cent) rather than regional Australia (mentioned by just two per cent). Unsurprisingly, Sydney is the most impacted with housing affordability mentioned by 12 per cent of respondents, Melbourne (seven per cent) and Brisbane (ten per cent).
“However on the world front terrorism, war and threats to safety and security and world peace are top of mind for Australians,” she said.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]