Study: Aussies Very Satisfied With Their Car Brands (As Mazda Pinches Top Spot)

Study: Aussies Very Satisfied With Their Car Brands (As Mazda Pinches Top Spot)
SHARE
THIS



Consumers may like to moan and groan about their retailers and purchases, however, when it comes to our cars it appears we’re more than satisfied.

According to Roy Morgan’s annual ‘Automotive Satisfaction Report’, owners of Mazdas are the most satisfied vehicle owners in the country.

That said, according to the study which had over 40,000 responses, when you look at the top 20 motor brands in Australia, there was only a 3.1 per cent difference in their satisfaction rating. Roy Morgan concluding the 2017 results “making it difficult for any brand to be positioned as the clear market leader”.

Satisfaction with Car Mostly Driven – Top 24 Brands

7361-c1

7361-c2

Mazda had a satisfaction rating of 95.3 per cent, making it narrowly the top performer among the 24 major car brands in Australia. Not only was Mazda the satisfaction leader this year but it improved it’s rating by 0.2per cent points from last year, when it was ranked fourth behind Lexus, Skoda and Isuzu UTE.

Although Mazda leads with a satisfaction rating of 95.3 per cent, it was followed very closely by Volvo (95.2 per cent), Lexus (95 per cent), Skoda (94.8 per cent) and Isuzu UTE (94.7 per cent).

The lowest satisfaction rating across the 24 major brands was Daihatsu with 85.9 per cent, followed by Jeep (88.9 per cent), Holden (89.3 per cent) and Ford (89.8 per cent).

Commenting on the study, Roy Morgan’s communications director, Norman Morris, said: “In such a highly competitive car market as Australia, it is critical that brands focus on their satisfaction ratings relative to their major competitors and across key segments because customer satisfaction has the potential to impact on customer retention and advocacy. This research has shown that very little currently separates the satisfaction of the major players in this market, presenting a problem in how to obtain a competitive advantage on this important metric.

“With over 40,000 in-depth interviews per annum involving car drivers across all brands and models, Roy Morgan is in the unique position of being able to provide a detailed understanding of all aspects of car ownership and brand preference to all those involved or interested in this very significant industry.”

 

Please login with linkedin to comment

Roy Morgan

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine