Study: More Aussies Now Have SVOD Than Foxtel

Study: More Aussies Now Have SVOD Than Foxtel
SHARE
THIS



If there was any indication that subscription video on demand (SVOD) is a genuine threat to Foxtel’s linear pay TV model, this is it.

According to recently released data by Roy Morgan Research, more Australians now have SVOD than the linear pay TV option provided by Foxtel – 5.6 million people (28 per cent) versus 5.3 million (27 per cent).

Roy Morgan said the bulk of SVOD’s growth is attributable to Netflix, but other services – Stan, Presto, Quickflix, the recently launched YouTube Red, and Foxtel’s own SVOD option, Foxtel Play— can now be found in the homes of around 1.4 million Australians.

“Although, to be fair, over 60 per cent of these subscribers also have Netflix,” Roy Morgan noted.

The data, which consists of six-month samples rolling quarterly between March 2013 and August 2016, shows that despite the meteoric rise of SVOD in Australia, the number of people with Foxtel’s linear pay TV in the home has also risen over the period, by an average of nearly 100,000 per quarter.

Graph - Australians paying for TV (Roy Morgan)

The reach of IPTV, which includes both Fetch and Foxtel through T-Box, has also increased over the past year despite all the turbulence in the market – 629,000 Aussies now have IPTV in the home, which is up around 100,000 since the beginning of the SVOD boom.

Foxtel chief Peter Tonagh recently announced new packaging and pricing changes for Foxtel Play to combat the rise of SVOD, and noted that the company’s long-term strength will be in offering live sport and linear programming at the 2016 ASTRA Conference in Sydney.

However, Roy Morgan Research CEO Michele Levine said that as more Aussies choose to access content on demand, Foxtel will need to find new creative ways to straddle both markets “which appeal to quite different people, with different budgets, tastes and habits”.

Please login with linkedin to comment

Fetch TV Uber

Latest News

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine