Study: 93% Of Aussie Parents Want Water Marketed To Their Children

Study: 93% Of Aussie Parents Want Water Marketed To Their Children
SHARE
THIS



A new study by parent advocacy group Parents’ Voice has found that 93 per cent of Australian parents agree that water should be the default option in kids’ meals and have labelled the fast food outlets as main culprits for promoting sugary drinks.

The advocacy group is increasing the pressure on fast food companies with a new #waterwiththat website, digital advertisement and petition.

Alice Pryor, campaigns manager for Parents’ Voice, said support for the simple message continues to grow. “Parents are fed up,” she said. “Fast food companies target children with advertisements for kids’ meals that don’t reflect the unhealthy in-store reality.”

Pryor called on all signatories to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children (QSRI) to put water with their kids’ meals. “Fast food companies had pledged not to market unhealthy food and drinks to children, but still serve sugary drinks as standard,” she said.

“There’s no reason why they can’t make the change,” she added. “Last year, Subway Australia showed their support for healthier environments by removing sugary drink entirely from their kids’ meals.”

Almost half (47 per cent) of Australian children consume at least one sugary drink every day, this campaign highlights an opportunity for fast food to play a role in being part of the solution. Along with overweight and obesity concerns, tooth decay is a growing worry for Australian children and teenagers.

Clinical associate professor Matthew Hopcraft said: “By the age of 12, 40 per cent Australian children will have decay in their adult teeth, with added sugar being a major factor in the development of caries. We need to address the burden that sugary drink consumption is placing on our children.”

Parent of two, Nicole French, would like to see a change to the constant pushing of sugary drinks on children: “Corporations and their marketing are undermining the messages of healthy eating and moderation that I am teaching my children. They could easily place water first to save the tug of war between parents and children at the counter. Water should be the first choice for kids.”

Pryor added: “Alarmingly, children aged 9–13 years consume 7kg of sugar from sugary drinks every year. Parents’ Voice is urging Australian fast food companies to make a simple change. Serve water.”

 

Please login with linkedin to comment

KFC McDonald's parents voice Subway water

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]