The technology’s not even perfected yet but the acceptance of driverless cars already appears high among Aussie motorists.
A poll by research firm Roy Morgan showed that male drivers were most likely to embrace a driver-free drive with 51 per cent agreeing they’d drive in a driverless car now. However, female respondents were less enthusiastic with 41 per cent agreeing they would. The national average was 46 per cent.
Unsurprisingly, enthusiasm for driverless cars was greatest among the 18-24 year olds, some 83 per cent said they’d happily climb on board. It then diminished over the age brackets – 25-34 (58 per cent), 35-49 (52 per cent), 50-64 (38 per cent) and 65-plus (27 per cent).
Drivers in NSW were most likely to embrace the new technology (49 per cent) and Tasmania least likely (34 per cent).
Commenting on the study, Roy Morgan CEO, Michele Levine, said: “The closure of Australia’s automotive manufacturing industry this year in many ways heralds a shift from the old guard to the new world of mobility.
“This is particularly for younger Australians who increasingly congregate in inner urban where car-sharing services and Uber have changed the way Australians view their cars.
“The days when younger Australians argued over the merits of a Holden or a Ford, epitomised by the Bathurst 1000, are clearly long past as the simple utility of a vehicle able to get someone from A to B, or C, or D, or F, G, or wherever, are far more important than showing off a new factory model V8.
“Autonomous vehicles have been a reality for almost 10 years and we are all catching up. And many Australians are ready now,” she said.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]