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Reading: Study: 51% Of Aussie Men Want A Driverless Car Now (Only 41% For Women)
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B&T > Technology > Study: 51% Of Aussie Men Want A Driverless Car Now (Only 41% For Women)
Technology

Study: 51% Of Aussie Men Want A Driverless Car Now (Only 41% For Women)

Staff Writers
Published on: 7th April 2017 at 9:56 AM
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The technology’s not even perfected yet but the acceptance of driverless cars already appears high among Aussie motorists.

A poll by research firm Roy Morgan showed that male drivers were most likely to embrace a driver-free drive with 51 per cent agreeing they’d drive in a driverless car now. However, female respondents were less enthusiastic with 41 per cent agreeing they would. The national average was 46 per cent.

Unsurprisingly, enthusiasm for driverless cars was greatest among the 18-24 year olds, some 83 per cent said they’d happily climb on board. It then diminished over the age brackets – 25-34 (58 per cent), 35-49 (52 per cent), 50-64 (38 per cent) and 65-plus (27 per cent).

Drivers in NSW were most likely to embrace the new technology (49 per cent) and Tasmania least likely (34 per cent).

Commenting on the study, Roy Morgan CEO, Michele Levine, said: “The closure of Australia’s automotive manufacturing industry this year in many ways heralds a shift from the old guard to the new world of mobility.

“This is particularly for younger Australians who increasingly congregate in inner urban where car-sharing services and Uber have changed the way Australians view their cars.

“The days when younger Australians argued over the merits of a Holden or a Ford, epitomised by the Bathurst 1000, are clearly long past as the simple utility of a vehicle able to get someone from A to B, or C, or D, or F, G, or wherever, are far more important than showing off a new factory model V8.

“Autonomous vehicles have been a reality for almost 10 years and we are all catching up. And many Australians are ready now,” she said.

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TAGGED: Advertising Standards Bureau, Blackmores, DDB Group Australia, einsights
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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