A new report by US innovation research firm Stylus has found that by 2030 we all face a rather daunting prospect – “exceeding our best selves will be non-negotiable”.

Although that sounds like a hellish Anthony Robbins pep talk, the results come from Stylus’ new report titled ‘Flexible Futures: Workers & Workspaces of 2030’. You can download a copy of it here.

According to the study, “Influenced by the arrival of automation, increasing hostility living environments and a more flexible approach to living, consumers will have to augment their abilities. This will create a plethora of opportunities from brands to create new products, services and working spaces to adapt to, and empower the modern worker.”