Miraval, a French wine brand, has launched a campaign to help support Sydney’s up-and-coming musicians. In a partnership with Brightside Studios in Surry Hills, Miraval took over one studio to offer two weeks’ worth of complimentary studio time to emerging artists in Sydney.
To launch the pop-up studio, Miraval hosted a cocktail party with an array of Sydney celebrities and music artists at Zephyr Bar. The evening featured entertainment from DJ Ky, canapes and STUDIO by Miraval rosé.
New data from the Media, Entertainment & Arts Alliance (MEAA) found half of Australian musicians earned less than $6,000 from the music industry in 2023. This research, which surveyed 550 artists in 2023, revealed one in two artists only earned 15 per cent of the national minimum wage from their music. Due to the financial burden for emerging artists, French rosé Miraval decided to support Australian artists by providing this ‘free-to-book’ studio time in Sydney.
“Music is an integral part of Miraval’s brand history, so it is important for us to be able to support upcoming music artists within the Australian music scene. We look forward to seeing who books the studio time and what masterpieces are created,” said Emilie Blanc, country manager of Miraval for Australia.
The content was shot at Brightside Studios with Take Studios to create content to be used within Miraval’s strategic social media promotion. The promotional content saw Lucy Lucy and Cxloe engaged to promote the ‘free-to-book’ studio time to their audiences on Instagram.
Miraval has seen the likes of vocalist Lucy Lucy, producer Ben Miller, DJ Bryson Hill, music duo Double Touch, poet Nyaluak Leth, producer Harry Charles as well as Australian singer-songwriter Cxloe.
“The studio session went really well, it was great to get into the studio with Lucy and Bryson. We got our heads down and worked hard for the duration, so watch this space as we might have a song in the works,” said Australian DJ and producer Ben Miller.
“It is great to see brands carrying out projects that work to help the music industry. It has been a hard couple of years for the Australian music scene, so it has been exciting to work with a brand that wants to make a difference,” said Brightside studio manager Nick Bird.
