Gartner recently placed Sitecore as a leader in its magic quadrant for Web Content Management, ranking it above most other platforms and putting it only behind Adobe when it came to the completeness of vision.
Sitecore is a digital experience platform providing solutions across content management (CMS) and e-commerce, and digital asset management .
According to Aceik’s recently appointed COO Wayne Vickers, users implementing Sitecore solutions are likely to get ‘serious bang for their buck’ when they choose a partner with runs on the board who fully understands how to get the most from the platform .
“When implemented wisely, Sitecore can put businesses in a really strong position in terms of effort versus reward,” Vickers told B&T.
“The solutions that the Aceik team have always focussed on are those that are really strong in terms of value delivered, functionality and performance, without being overly heavy in terms of implementation. We’ll continue to focus on value to our clients.”
With CMS systems continuing to evolve at a rapid rate, Vickers pointed out what features marketers should be looking for when selecting their systems. “Personalisation and automated marketing are very big at the moment, as is asset management” he said.
“This is where an agency like Aceik comes in, we try and get a really good understanding of what the client’s needs are and we don’t just try and sell the latest tech, we actually show them how to get the best bang for their buck.”
Aceik works with clients to assist with the strategy, implementation, training and support of Sitecore solutions. “We’re very much an end to end Sitecore specialist agency,” Vickers said.
Aceik was recently recognised at the Sitecore Experience Awards with an Honourable Mention in the Most Sophisticated Implementation category for its work with RAA, where it was able to help the customer improve website performance, increase automation and enhance efficiency.
“We are honoured to have worked closely with the RAA team to deliver this next step in the business’ digital strategy: a customer-centric website that not only meets the needs of their customers, but is now also recognized by Sitecore,” said Aceik CEO Jason Horne at the time.
Joining Aceik with 20 years of digital experience, Vickers said his focus will be helping the consultancy grow its team in the coming months. “I’m very much focussed on growth, processes and maintaining and improving the quality and culture of the team,” he said. “A big part of that will be making sure we bring on the right people.”
Having spent plenty of time ‘client-side’ – including a recent stint with the AFL – Vickers said he is excited to bring this experience to agency life.
“Now that I’ve been client-side for a few years and I’ve actually been in the position of owning, operating and maintaining systems like Sitecore, I think I have a better understanding of what it’s like on the other side of the fence,” he said.
“When I add my own experience to the serious depth of talent and experience already in the team, which includes multiple Sitecore MVPs, I can see good things happening.”
Please login with linkedin to commentSitecore
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]