A print campaign launched in Brazil is highlighting the dangers of eating junk while a mother is breastfeeding.
The ad campaign shows infants suckling on a mother’s breast for milk, however the boobs have been covered with either a softdrink, a cheese burger and a doughnut.
The ad was created by ad agency Paim in Brazil for the Brazilian Pediatric Society of Rio Grande (SPRS) and was published in print back in April. However the work has since been doing the rounds online due to the stark and rather confronting images.
Check them out below. Images via Ads of the World.