How To Have A Stress-Free Christmas In Your Online Community

How To Have A Stress-Free Christmas In Your Online Community
SHARE
THIS



Here, GM of community management agency Quiip, Julie Delaforce, offers her sage advice on how online community managers can earn themselves a breather over the festive period…

Ahhh, that deep sigh out as you realise the Christmas break is within reach. It’s been a long year, we know you’ve worked hard, you really deserve a break! Uh oh, your online community isn’t taking a break and that means that a community manager’s work is never done. That doesn’t mean you should be working through Christmas though, here are some tips to manage your online community over the holidays.

Plan for holiday cover

People are out in force at shopping centres, and they’re just as busy shopping online. People have high expectations about receiving prompt responses to their social media customer service questions and the added pressure to have the right gift at the right time increases that expectation. That’s not to mention the post-Christmas return and refund process as well as spending gift vouchers and money at end of year sales. Make sure you plan ahead and have the right resourcing around.

Share the workload

Community and social media managers are often part of a greater marketing, digital or communications team. To ensure you’re not on alert 24/7 at Christmas, and throughout the year, ensure you have some guidelines written for managing your community and mitigating risks and create a roster of cover involving your other team members.

Plan for personal crisis

Additionally, the holidays can be a hard time for many people due to financial stress, family and relationship difficulties or simply the overwhelming feeling that another year is almost done and you’re not sure what you have to show for it. No matter what sort of brand or industry you work on, if you’ve built a sense of community online, people may disclose their personal crises to you. This could include the critical issue of someone feeling suicidal or high risks such as self-harming, mental health issues and being the victim of violence, abuse or harassment.

This is where some robust governance will help you. You can use the following approach to manage these situations:

  1. Identify – monitor your page regularly and be able to recognise the signs of personal crisis
  2. Acknowledge – respond by mirroring what the person has said and showing you understand that it’s a hard time of year and a rough situation for them
  3. Empathise – use language that shows you relate to the person as a fellow human being, assure them they’re not weak and it’s a brave thing they’ve done, reaching out for help was the right thing to do
  4. Refer – put the person in touch with the appropriate service
    Lifeline Australia: 13 11 14
    Beyond Blue: 1300 22 4636
    Qlife: 1800 RESPECT on 1800 737 732
  5. Debrief – talk to someone about having managed a personal crisis or do something to de-stress. You could call your EAP (Employee Assistance Program), a friend or mentor or ask for cute kitten gifs from Facebook friends.

Look after numero uno

Community managers are susceptible to burnout whether it’s from managing a crisis, a high volume of activity or simply the day-to-day drama of dealing with people online. An over-burdened, burnt-out community manager is of no use to anyone – your business or your community. If self-care isn’t something you’re familiar with, do yourself a favour and read on. Self-care is any activity that maintains your physiological, mental, spiritual and emotional well-being.

Many people might think of treating themselves as self-care but it’s much bigger than that. It’s about all the big and small things you do every day to take care of yourself such as: eating well, exercising, doing housework, working, participating in hobbies and sports, walking the dog, bathing and much more. Sounds boring, but if you don’t stay on top of those things, your overall health suffers.

You might need some strategies to cope better with busier work and personal commitments too. You can try writing a task list each day to ensure you’re staying on track, using your calendar to schedule your time, including breaks and using one of the myriad meditation or mindfulness apps that can help you to take short, refreshing breaks daily or throughout the day. When you’re under a greater amount of stress than usual, the treat activities are important too. You should absolutely treat yourself to that massage or mani/pedi, have a beer or lunch with a friend or have a bit more down time watching Netflix.

Whatever your plans this Christmas, I wish you and your community a happy and stress-free holiday season.

 

Please login with linkedin to comment

Julie Delaforce quiip

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Announces Google Ads Integration

Integral Ad Science (IAS) has announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering […]

Sunday TV Wrap: Ninja Finale Pulls Itself Over The Million-Mark
  • Media

Sunday TV Wrap: Ninja Finale Pulls Itself Over The Million-Mark

Last night’s Australian Ninja Warrior finale crept back over the million-mark, pulling 1.098 million viewers for broadcaster Nine. Not that we’ve seen the end of the ovelry athletic programme: a two-part special event, Australian Ninja Warrior: State of Origin, begins next Sunday. Ninja was the best of last night’s entertainment shows according to OzTAM metro […]

by B&T Magazine

B&T Magazine
Q&A With Rare Co-Founder And Google Creative Director Tara McKenty
  • Partner Content

Q&A With Rare Co-Founder And Google Creative Director Tara McKenty

Google creative director Tara McKenty founded Rare in 2017 as a way to empower underrepresented groups across the tech, media and creative industries with the tools to drive more inclusive cultures. The two-day leadership masterclasses deal with issues such as unconscious bias, marginalisation and prejudice in the workplace in a way that ensures to promotes […]

Partner Content

by B&T Magazine

B&T Magazine
Telling Truth To Power Is One Of The Bravest Things We Can Do, Says Katie Rigg-Smith
  • Media

Telling Truth To Power Is One Of The Bravest Things We Can Do, Says Katie Rigg-Smith

Bravery and courage come in a lot of forms, but Mindshare CEO Katie Rigg-Smith says one of the bravest things women (and men) can do is continue to hold truth to power, no matter how difficult that might be. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who […]

by B&T Magazine

B&T Magazine
Commercial Radio Australia Unveils New Campaign
  • Media

Commercial Radio Australia Unveils New Campaign

Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign, which promotes radio’s key strengths in delivering real results for Australian businesses at a time when they need it most. Showcasing radio’s strong reach, exceptional speed to market, ability to target new and existing consumers and […]

Ad Standards Appoints Richard Bean As Interim Director For Complaints Handling
  • Advertising

Ad Standards Appoints Richard Bean As Interim Director For Complaints Handling

Ad Standards has appointed Richard Bean (main photo) as an interim independent director for complaints handling, to supervise the work of Ad Standards’ community panel and industry jury, after its former CEO left in June. Ad Standards Chair, Mr David Scribner said: “Richard has held senior management roles in both the private and public sectors. […]

Burger King Reveals Drunk & Unruly Customers Behaving Badly In Riotous Ad For Its Home Delivery
  • Campaigns

Burger King Reveals Drunk & Unruly Customers Behaving Badly In Riotous Ad For Its Home Delivery

The drunk antics of customers in a fast-food restaurant at 11pm would probably give most burger chain marketers more heart palpitations than one of the greasy triple cheese burgers. But not so Burger King Brazil, who has cobbled together iPhone footage of customers behaving very badly and turned it into a wonderful new spot spruiking […]

by B&T Magazine

B&T Magazine
AANA: 68% Of Aussie SMBs & 87% Of Large Businesses Still Have Marketing Dollars To Spend In 2020
  • Marketing
  • Media

AANA: 68% Of Aussie SMBs & 87% Of Large Businesses Still Have Marketing Dollars To Spend In 2020

Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for the next six months according to new research commissioned by […]

by B&T Magazine

B&T Magazine
Nine Goes Virtual & Brings 2021 Upfronts Forward
  • Media

Nine Goes Virtual & Brings 2021 Upfronts Forward

Nine’s annual Upfront presentation is going virtual for the first time, with the 2021 event showcasing Nine’s television, radio, digital and publishing slate for the year ahead. Nine will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds […]

Action-Packed Police Recruitment Ad Pulled For Looking Nothing Like Actual Police Work
  • Campaigns

Action-Packed Police Recruitment Ad Pulled For Looking Nothing Like Actual Police Work

A police recruitment ad has been pulled – and subsequently lampooned – for looking too much like an action movie and nothing at all like the day-to-day duties of the average police officer. The recruitment video for Guernsey Police has been taken down after being mocked on social media for the way it portrayed a […]

by B&T Magazine

B&T Magazine
Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]