Strategic management consultancy Crew and creative agency Admark have merged forming, Bellwether Agency.
The new agency is owned by former Coles general manager of marketing, David Llewellyn (right in photo) and former McCann Melbourne creative director, Andrew Crook (left).
Llewellyn said: “Bellwether’s proposition is that we operate at the intersection of strategy, creativity and culture. We work with the owners and management of entrepreneurial businesses to deliver profitable growth.
“Bellwether brings together business consultants, with real industry experience and award-winning creative teams. Clients are operating in increasingly complex business environments with market changes coming thick and fast. They need to move faster and be more agile than ever before.”
“We have developed a five-step strategic & creative model that provides our clients with a clear pathway to market. It’s an insight driven approach, that shifts the conversation from we think, to we know.”
Added Crook: “Our creative teams are motivated by a curiosity to discover a better way, to have more impact and deliver lasting change. As Walt Disney famously said, Ideas come from curiosity.”
Clients include; Pet stock, Office Choice, Stratton Finance, Maxxia, Rem Serv, Hidden Valley Resort, Nylex, Cyclone Tools, Hills Hoist, Melbourne University, Mercedes-Benz Financial Services & Almond Board of Australia.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]