Strategic management consultancy Crew and creative agency Admark have merged forming, Bellwether Agency.

The new agency is owned by former Coles general manager of marketing, David Llewellyn (right in photo) and former McCann Melbourne creative director, Andrew Crook (left).

Llewellyn said: “Bellwether’s proposition is that we operate at the intersection of strategy, creativity and culture.  We work with the owners and management of entrepreneurial businesses to deliver profitable growth.

“Bellwether brings together business consultants, with real industry experience and award-winning creative teams.  Clients are operating in increasingly complex business environments with market changes coming thick and fast.  They need to move faster and be more agile than ever before.”

“We have developed a five-step strategic & creative model that provides our clients with a clear pathway to market.  It’s an insight driven approach, that shifts the conversation from we think, to we know.”

Added Crook: “Our creative teams are motivated by a curiosity to discover a better way, to have more impact and deliver lasting change.  As Walt Disney famously said, Ideas come from curiosity.”