After announcing it’s rebrand last month, health, fitness and lifestyle full-service communications agency, Straight Up PR has welcomed four new client wins to its growing portfolio.

Globally trusted ear thermometer Braun, all-natural, and iconic health care brands Euky Bear and Vicks join the Straight Up PR team along with Nutritionist and Naturopath Layla Metcalfe.

The agency continues to expand their client base with leading products, services and experts in the health and wellness space.

Straight Up PR founder and managing director, Hannah O’Donnell (featured image) said: “It’s been an exciting month for Straight Up PR, and we’re thrilled to welcome these clients to our family.

“With our new-approach to PR and positive reputation, we’re proud that these brands and services have chosen Straight Up PR to lead their campaigns.

“We’re pleased to be able to offer our clients a full-service spectrum of communication services and continue to spread trusted health and wellbeing messages to all of Australia and New Zealand.”

Consolidating Straight Up PR’s new-approach to PR, the recent client wins are a reflection of the agencies approach to business, where they combine a number of communication principles for their clients to deliver an impactful campaign and successfully stand out in the world of digital storytelling.

The new client campaigns will include traditional approaches such as media relations, press office, creative mailers and events, combined with impactful integrative communication campaigns via new media such as, influencer collaborations, content creation, digital strategies, event activations and brand partnerships.

Jenn Leung, senior brand manager at health pharmaceutical company and distributor, FGB, saw an authentic fit for Braun, Euky Bear and Vicks with Straight Up PR.

Leung said: “We’re thrilled to be working with the proficient team at Straight Up PR again this year with the inclusion of trusted health brand, Vicks.

“The team exceeded our expectations last year with a successful Influencer Relations campaign for Euky Bear, and we look forward to building positive brand awareness again this year for all three brands.”