B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Straight Up PR Rebrands & Announces New-PR Ways Of Working
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Straight Up PR Rebrands & Announces New-PR Ways Of Working
Media

Straight Up PR Rebrands & Announces New-PR Ways Of Working

Nastasia Fernie
Published on: 10th April 2019 at 8:28 AM
Nastasia Fernie
Share
2 Min Read
SHARE

After a successful five years, Straight Up PR has decided to refresh its brand identity with different colour tones, logo and website, reflecting the agencies new-approach to PR.

Straight Up PR is a leading full-service communications agency servicing the health, fitness and lifestyle industries in Australia and New Zealand.

Founder and managing director, Hannah O’Donnell (featured image) noticed an emerging need for new-PR practices and digital storytelling to be incorporated into the agencies ways of working – shifting the business in a fresh direction.

She said: “At Straight Up PR we don’t conform to only traditional PR modalities, we deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social media management, content creation, digital strategies and brand partnerships, paired with traditional approaches; media relations, press office, creative mailers and events.

“Our culture exudes authenticity and prioritises the fostering of relationships and building of communities – the essence of what PR is all about.

“We pride ourselves on connecting our clients to their audience through our united new-PR campaigns.”

Strongly believing that as both the health and media industries continue to evolve, so should their own brand, Straight Up PR is proud of its new look and feel and is pleased to be able to offer its clients a full-service spectrum of communication services.

O’Donnell adds: “When our consumer related brands combine a number of communication principles, this is when they truly make the greatest impact in their industries and successfully standout.”

Pic’s Peanut Butter global marketing manager, Nikki Neate is a long-standing client of Straight Up PR.

Neate said: “We’ve worked with Straight Up PR for over three years now, and it’s been such a positive experience being able to grow together as businesses and brands in the Australian market.

“With their real and go-getter approach, they’ve helped Pic’s Peanut Butter reach out to and grow our tribe of Picsters!”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: hannah odonnell, Straight Up PR
Share

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?