After a successful five years, Straight Up PR has decided to refresh its brand identity with different colour tones, logo and website, reflecting the agencies new-approach to PR.

Straight Up PR is a leading full-service communications agency servicing the health, fitness and lifestyle industries in Australia and New Zealand.

Founder and managing director, Hannah O’Donnell (featured image) noticed an emerging need for new-PR practices and digital storytelling to be incorporated into the agencies ways of working – shifting the business in a fresh direction.

She said: “At Straight Up PR we don’t conform to only traditional PR modalities, we deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social media management, content creation, digital strategies and brand partnerships, paired with traditional approaches; media relations, press office, creative mailers and events.

“Our culture exudes authenticity and prioritises the fostering of relationships and building of communities – the essence of what PR is all about.

“We pride ourselves on connecting our clients to their audience through our united new-PR campaigns.”

Strongly believing that as both the health and media industries continue to evolve, so should their own brand, Straight Up PR is proud of its new look and feel and is pleased to be able to offer its clients a full-service spectrum of communication services.

O’Donnell adds: “When our consumer related brands combine a number of communication principles, this is when they truly make the greatest impact in their industries and successfully standout.”

Pic’s Peanut Butter global marketing manager, Nikki Neate is a long-standing client of Straight Up PR.

Neate said: “We’ve worked with Straight Up PR for over three years now, and it’s been such a positive experience being able to grow together as businesses and brands in the Australian market.

“With their real and go-getter approach, they’ve helped Pic’s Peanut Butter reach out to and grow our tribe of Picsters!”