After a successful five years, Straight Up PR has decided to refresh its brand identity with different colour tones, logo and website, reflecting the agencies new-approach to PR.
Straight Up PR is a leading full-service communications agency servicing the health, fitness and lifestyle industries in Australia and New Zealand.
Founder and managing director, Hannah O’Donnell (featured image) noticed an emerging need for new-PR practices and digital storytelling to be incorporated into the agencies ways of working – shifting the business in a fresh direction.
She said: “At Straight Up PR we don’t conform to only traditional PR modalities, we deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social media management, content creation, digital strategies and brand partnerships, paired with traditional approaches; media relations, press office, creative mailers and events.
“Our culture exudes authenticity and prioritises the fostering of relationships and building of communities – the essence of what PR is all about.
“We pride ourselves on connecting our clients to their audience through our united new-PR campaigns.”
Strongly believing that as both the health and media industries continue to evolve, so should their own brand, Straight Up PR is proud of its new look and feel and is pleased to be able to offer its clients a full-service spectrum of communication services.
O’Donnell adds: “When our consumer related brands combine a number of communication principles, this is when they truly make the greatest impact in their industries and successfully standout.”
Pic’s Peanut Butter global marketing manager, Nikki Neate is a long-standing client of Straight Up PR.
Neate said: “We’ve worked with Straight Up PR for over three years now, and it’s been such a positive experience being able to grow together as businesses and brands in the Australian market.
“With their real and go-getter approach, they’ve helped Pic’s Peanut Butter reach out to and grow our tribe of Picsters!”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]