Storyteq Launches In Australia With Creative Automation Offering “Scale”

Storyteq Launches In Australia With Creative Automation Offering “Scale”
B&T Magazine
Edited by B&T Magazine



Storyteq today announced its official launch into Australia, enabling Aussie brands to produce more marketing content for significantly less cost.

With content demands on marketing teams higher than ever, Storyteq’s creative automation module, “Scale”, is set to be a game-changing solution for under-pressure marketing teams across the country.

The software enables marketers to take one piece of content and transform it into an unlimited number of unique outputs with variables such as size, file format, language, offers, imagery, colour and more – all without the need for specialist studio resources. It is the only solution that allows the automated production of static, HTML and video content in one platform.

Storyteq’s “Scale” module is complemented by the modules “Collaborate” for planning, briefing and creative proofing, and “Activate” for local brand portals and digital asset management. Together the three modules provide an end-to-end creative management solution, helping brands activate their marketing campaigns in a faster and more cost-effective way.

Storyteq is led in ANZ by Andrew Mitchell. A veteran in the advertising industry, Mitchell founded Brand Machine in 2013, with the company creating local marketing automation and digital asset management systems for more than thirty leading brands in New Zealand and Australia.

The name change to Storyteq follows the company’s acquisition by UK-based communications group Team ITG last June. Mitchell says Storyteq’s world-class creative automation software naturally complements the company’s ability to assist brands in creating more relevant and localised content for less cost.

Andrew Mitchell (featured image), CEO of Storyteq Asia Pacific, said:

“The increasing number of media channels, the growth of video and a steady shift towards dynamic content to optimise campaign performance is placing huge pressure on marketing teams to produce ever-increasing volumes of content. Storyteq enables brands and their agencies to massively increase their content production capacity and activate campaigns faster.

“Our clients are excited about the possibilities creative automation opens up for them, not only in cost saving but also the ability to be more relevant, more personalised and more local – which all improves ad performance.

“Enabling brands to produce twice the content in half the time is the game-changer many marketers have been dreaming of.”

Guido Derx, co-founder and CEO of Storyteq, said:  “Consumers are becoming a lot more discerning of the content they interact with online, therefore companies need to produce more targeted and relevant content.    

“Storyteq creative automation gives Aussie brands the content production capacity and flexibility to win this race for relevance, and future-proofs them against the continual large shifts in our industry.

“We are tremendously excited to bring this technology to Australia.”




Please login with linkedin to comment

Andrew Mitchell Storyteq

Latest News

Wednesday TV Ratings: Backlash After MAFS Groom Offers To SELL His Wife
  • TV Ratings

Wednesday TV Ratings: Backlash After MAFS Groom Offers To SELL His Wife

  Rank Network Network Total TV National Reach Total TV National Average Audience BVOD National Average Audience 1 MARRIED AT FIRST SIGHT -WED Nine 2,590,000 1,529,000 333,000 2 SEVEN NEWS Seven 1,972,000 1,221,000 44,000 3 9NEWS Nine 1,795,000 1,020,000 63,000 4 A CURRENT AFFAIR Nine 1,586,000 1,007,000 74,000 5 THE 1% CLUB Seven 1,520,000 848,000 […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]